A French company is set to launch a TV channel dedicated to French and international wine culture – when only months ago the government was considering making it illegal to discuss wine in the media.

The channel, to be called Edonys, has been conceived by Paris production company Media Place Partners.

Edonys says it wants to ‘benefit the whole wine industry both in France and abroad’, and has asked for the rights to broadcast the channel via cable, satellite and the Internet across Europe, in French and English.

Its target audience will be wine aficionadoes and the wine trade.

The Edonys channel, according to a press release, will contain wine tourism features on visits to vineyards and wine regions around the world, tasting advice, information about sales and auctions, and professional reports about the wine industry. There will also kbe a magazine for wine professionals.

The CSA (Conseil Supérieur de l’Audiovisuel, a regulatory body for French tv and radio) will announce its decision in December.

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Written by Jane Anson

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Jane Anson
Jane Anson

Jane Anson was Decanter’s Bordeaux correspondent until 2021 and has lived in the region since 2003. She writes a monthly wine column for Hong Kong’s South China Morning Post, and is the author of Bordeaux Legends: The 1855 First Growth Wines (also published in French as Elixirs). In addition, she has contributed to the Michelin guide to the Wine Regions of France and was the Bordeaux and Southwest France author of The Wine Opus and 1000 Great Wines That Won’t Cost a Fortune. An accredited wine teacher at the Bordeaux École du Vin, Anson holds a masters in publishing from University College London, and a tasting diploma from the Bordeaux faculty of oenology.

Roederer awards 2016: International Feature Writer of the Year