Gen Z Wine Challenge: Amelia, 21
In a new Decanter series, 18- to 29-year olds around the world give their honest opinion about a wine they've splashed out on – and if it was worth the cash.
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.
You are now subscribed
Your newsletter sign-up was successful
As a 21-year-old Sociology undergraduate at the University of Aberdeen, I tend to fulfil typical student stereotypes when it comes to my wine habits. I drink the cheapest white or rosé available, keeping my usual bottle spend under £7. Whether for a night in with a pal or to pair with a dinner, supermarket Pinot Grigio is yet to fail me.
I’m not embarrassed to say that my choice of wine for Decanter's Gen Z Wine Challenge was entirely motivated by appearance. At home in Edinburgh, I work in a whisky bar with a limited wine stock, so I’m definitely no expert on grapes, tannins or that sort of thing.
Why I chose it
What I can appreciate though, is something pretty. As someone who, before today, would never spend £20 on one wine, I felt I had to stretch the bottle’s usage. By choosing the most aesthetically pleasing bottle, and repurposing it after drinking, it was like doubling the benefits.
I chose M&S for my shopping and beelined straight to the white wines. None of the labels jumped out at me, but I checked out the rosés as I left and was struck by one called Lady A. It had copper detailing and a graffiti-esque butterfly on the front; sleek and minimalist. At £18, I knew this Provence pink was coming home with me.
Amelia's Gen Z Wine Challenge bottle
Lady A, Rosé, Provence, France 2024
Grapes: a blend of Provence red and white varieties
Alc: 12.5%
Available: Ocado and selected M&S Foodhalls
Interesting fact: Made by Château La Coste, originally for Soho House, the butterfly label design is by English artist Damian Hirst.
Always keen to be thrifty, I wanted such a fancy wine to fuel more than a light buzz inside the confines of my flat. So I decided to keep it for Aberdeen’s top night out for alternative students: Krakatoa Karaoke.
As student tradition goes, pre-drinks (or ‘pres’) are a crucial element of a good night out. And as someone known to crack open cheap Pinot Grigio for this purpose, Lady A was certainly classy dance-floor fuel.
What it tasted like
I opened the bottle before I started getting ready and sipped it throughout. It was a themed Valentine’s night at the bar, so my pink wine felt on point. I shared it with my boyfriend and blasted my ‘pres’ playlist, keeping the energy high.
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.
Part of me felt every sip should be savoured more than I would a ‘regular’ wine. I found Lady A crisp, fruity and refreshing – a perfect style to counter how warm I often get while getting ready.
The bottle’s coppery foil nicely mirrored the colour of the wine, and the peach and berry flavours were delicious. As I suspected, the quality difference compared to my usual £7 purchases was clear in taste, and I enjoyed it thoroughly.
Once finished, I made sure to quickly put my beautiful bottle to work, shaving down a taper and letting the bottle be a candlestick holder. It’s now covered in wax drippings, matching the graffiti-style label.
While I still have a year of skint studying ahead, I’d definitely reach for Lady A again if I had the cash. Perhaps for a special occasion, or as a gift to a friend.
Up for the Challenge?
Are you aged between 18 and 29 and want to take part in Decanter's Gen Z Wine Challenge? Drop us a line at editor@decanter.com to introduce yourself and tell us why we should pick you. We are especially keen to hear from people living outside the UK, so don't be shy – drop us a line today!
Related articles
