Japan fuels Moet Hennessy Champagne sales rise
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Moet Hennessy's Champagne sales continued to rise in the first quarter of 2014, driven by markets outside of Europe.
Moet Hennessy’s parent firm, luxury goods giant LVMH, said yesterday (10 April) that group Champagne sales rose by 3% in volume terms for the three months to the end of March, versus the same period of 2013.
Prestige cuvees fuelled growth for the Krug and Dom Perignon producer, while consumer demand appeared to be strongest outside of Champagne’s traditional European markets. The firm singled out Japan as a key growth market.
However, Moet Hennessy’s Champagne and still wines division reported first-quarter net sales broadly flat against last year, at €339m.
The news came as new figures showed overall Champagne shipments to the UK – the largest export market for the sector – fell by 5% in volume and almost 4% in value in 2013.
Written by Chris Mercer
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Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.
He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.
Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.
Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.