Madiran producer sells en primeur

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A leading Madiran producer is launching the region’s first-ever en primeur campaign in the UK.

Following the excellent 2009 vintage in south-west France, producer Alain Brumont is looking to profit from the success of the high profile Bordeaux en primeur campaign.

Jean Baptiste, export manager at Alain Brumont told decanter.com: ‘Our wines are purely for enjoyment. We don’t play the speculation game; we make wine for drinking.’

‘Consumers are really turning to our wines because we are seen as value for money,’ he added.

Brumont will release his top red cuvées from Châteaux Bouscassé and Montus as part of this en primeur campaign.

The wines are also sold in the US en primeur.

Written by Rebecca Gibb

Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).