Fairhall Downs
Fairhall Downs
(Image credit: Fairhall Downs)

New Zealand expects a small 2012 vintage, which is likely to put the brakes on its decade-long growth spurt.

The industry is predicting crops could be as much as 30% lower compared to 2011’s 328,000 tonne harvest.

Stuart Smith, chair of industry body, New Zealand Winegrowers, told decanter.com: ‘I expect that the vintage will be around 300,000 tonnes. However, even if we had a 328,000 tonne harvest like last year, we would still be short by about 10%. We now have very low stocks on hand and export sales are growing at a good rate.’

Export sales have grown from just 23 million litres in 2002 to 154m litres in 2011, and are worth NZ$1.1 billion compared to $246m in 2002.

‘If we get a 300,000 tonne vintage, growth will stop because we won’t have any stock; even if we get 300-328,000 tonnes there will be practically no growth.’

In 2011, bulk represented around 20% of total volumes compared to just 2% in 2007, and it is likely that bulk sales will fall with a light crop. The industry also hopes profitability will improve with less availability.

Smith claimed that retail prices may not alter significantly in the short-term. ‘Marlborough Sauvignon Blanc may not change much at all but there will be less of the bottom priced-wine.’

Written by Rebecca Gibb

Explore More
Rebecca Gibb MW
Decanter Magazine & DWWA Judge

Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).