Premier Cru, fraud
Credit: Premier Cru / Facebook
(Image credit: Premier Cru / Facebook)

Premier Cru wine shop owner John E Fox has been jailed for six-and-a-half years after he admitted running a wine ‘Ponzi scheme’ that robbed customers of at least US$45m.

  • John Fox jailed for 78 months over Premier Cru fraud

  • Hundreds of thousands of dollars spent on women and fast cars

  • Fresh hearing in January 2017 to decide how much Fox must pay back

Fox, who admitted a charge of wire fraud in August, spent the money on expensive cars, including Corvettes, Ferraris, Mercedes-Benzes and a Maserati, golf club memberships and other personal expenses – including lavishing more than US$900,000 on women he met online.

The 66-year-old co-founder of Premier Cru, a wine store in Berkeley, California, admitted orchestrating a massive scheme – described by US District Judge James Donato as ‘a long-running empire of deception’ – to defraud customers, beginning in the late 1990s.

Fox, of Concord, California, falsified purchase orders for wine he never bought, entering this ‘phantom wine’ into the retailer’s inventory and then selling it on to customers.

Between 2010 and 2015 alone, according to his plea agreement, Fox sold or caused Premier Cru’s salespeople to sell some US$20m-worth of wine that did not exist.

Where he did agree with foreign suppliers to pay for wine within 30 days, Fox did so knowing that the company would not be able to make the payments, because he had embezzled funds from Premier Cru’s business accounts.

He also diverted money coming in from new clients to pay for wine ordered by previous customers, but never received.

Fox used Premier Cru’s business accounts to fund his extravagant lifestyle, and transferred money into personal accounts in his own name and in fake names.

When Premier Cru filed for bankruptcy in January, it had reported debts of US$70m, of which US$45m was owed to customers for wine never received.

As well as a 78-month jail sentence, Fox was ordered to undergo three years of supervised release.

A further court hearing on 18 January will decide how much of the money Fox should repay.

Bordeaux 2015 in the bottle

(Image credit: Credit Unknown)

Credit: Decanter

Banned director admits 300,000 pound wine fraud

Jonothan Piper to be sentenced next month...

Premier Cru, fraud

(Image credit: Credit Unknown)

Credit: Premier Cru / Facebook

Premier Cru owner pleads guilty to $45 million fraud

John Fox, the owner of one Californian's biggest retailers Premier Cru has turned himself in and admitted to scamming customers

Rudy Kurniawan, Lamborghini

Rudy Kurniawan's Lamborghini will be auctioned on 29 October.
(Image credit: Apple Auctioneering Co)

Wine fraudster Rudy Kurniawan’s Lamborghini up for auction

wine fraud

(Image credit: Credit Unknown)

Credit: Photo by Dan Cristian Pădureț on Unsplash

Wine fraud: banned director jailed after million pound con

Rudy Kurniawan

Rudy Kurniawan
(Image credit: Credit Unknown)

Wine fraudster Rudy Kurniawan sentenced to 10 years in prison

One of the biggest wine fraud investigations in history has seen Rudy Kurniawan sentenced to 10 years in a US

Rudy Kurniawan counterfeit wines destroyed in Texas

Rudy Kurniawan counterfeit wines meet their end in Texas.
(Image credit: Lynzey Donahue / US Marshals)

How to spot a fake wine: 10 signs to look for

That five-litre Cheval Blanc 1945 isn't what it seems...

Richard Woodard
Decanter Magazine, Wine & Spirits Writer

Richard Woodard is a freelance wine and spirits writer based in the UK. Aside from Decanter, he writes for several wine trade and media outlets including Imbibe, The Drinks Business, Harpers and Drinks International.

Since 2015 he has been the magazine editor of Scotchwhisky.com. He has formerly worked as a wine news reporter at Imbibe and a feature writer for Halycon Magazine.