The Sun newspaper releases wine

British tabloid newspaper The Sun has launched a wine in collaboration with major UK supermarket Asda.

Vin du Soleil, a blend of Vermentino and Viognier, is a collaboration between the red top’s resident wine writer Brian Moore and Asda’s chief wine buyer Philippa Carr MW.

Various blends were sampled at Skalli before they headed back to the Asda tasting room to select the final blend.

‘Vin du Soleil is brave, bold and incredibly drinkable – a glass of fun’, said Moore.’

‘Time and hard work spent with producers and suppliers can deliver interesting and unusual wines for under £5’, added Carr.

The wine features a newsprint label in keeping with its tabloid roots.

Vin du Soliel launches at Asda today, retailing at £4.98.

Written by Lucy Shaw

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Lucy Shaw is a wine and spirits editor and writer, based in London. She joined Decanter 2007 as Editorial Assistant and left three years later to join The Drinks Business, where she is now the editor. Her special interests are the wine regions of Spain, South America and Champagne, as well as reviewing the latest restaurants on London’s dining scene.