christmas wine survey
Do you have a favourite Christmas party wine?
(Image credit: Andor Bujdoso / Alamy)

Wine has been named the favourite drink to take to a Christmas party, but nearly one third surveyed said that they have passed on wine previously given to them as a present, shows new research. 

Around three in 10 of the 2,046 UK adults questioned said that they often ‘re-gift’ wine given to them during the Christmas period.

The survey was commissioned by Bordeaux’s wine bureau, the CIVB, as part of efforts to better understand how it can promote wines priced between £6 and £20 per bottle in the UK.

Around a quarter of those questioned look for price first when choosing a wine for a Christmas party, with 17% looking for a particular style of grape variety first and 11% selecting country first.

Data from the Wine & Spirit Trade Association shows that average spend on wine rises during the festive season.

People spend £8.67 on average if the bottle is for themselves, and £10.64 on wine for a Christmas party, compared to an average spend of between £5 and £6 at other times of year, said Bordeaux wines.

In its survey, however, 21% of people said that they buy any wine that is on special offer when choosing a bottle for a Christmas party of get-together.

And 26% of respondents admitted to not knowing much about wine and buying on what ‘looks good’.

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Chris Mercer
Chris Mercer

Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.

He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.

Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.

Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.