Do your wine habits match where you live….?

Discount supermarket Aldi has revealed the wine drinking habits of its shoppers in different areas of the UK.

Using the data collected from the first 16,000 transactions on the Aldi online site, which launched in January this year, the supermarket has found the most popular wine styles across the UK.

Sauvignon Blanc was the most popular wine style in the UK as a whole, followed by Prosecco, based on the Aldi shopper data.

Glasgow is the biggest drinker of Prosecco in the UK, and London is where Champagne is most popular. However, Champagne only came tenth in the nationwide list.

• How well do you know your favourite wines? Test your knowledge with our wine quizzes.

Residents of Reading enjoy Chablis the most. In Leicester, the most popular wine is Rioja.

Tony Baines, managing director of corporate buying at Aldi, said ‘Despite the dominance of Sauvignon Blanc, we are more experimental than ever in our choices, with shoppers regularly trying new grapes and niche styles of wine.

‘We expect consumers to keep trading up to more premium wines and for new, less well known variations of wine to become more prominent in the next five years as consumers become even more discerning. ’

Malbec was the third most popular in the UK, beating Shiraz, Pinot Noir and Chardonnay.

• Decanter.com’s summer wines guide

See the map full sized

Where grape varieties and wine styles are the most popular:

• Chablis – Reading

• Chardonnay – Liverpool

• Champagne – South West London

• Rosé Champagne – Nottingham

• Rosé – Birmingham

• Gavi – Tonbridge

• Malbec – Edinburgh

• Pinot Noir – Coventry

• Prosecco – Glasgow

• Riesling – Chelmsford

• Rioja – Leicester

• Malbec rosé- Ipswich

• Sauvignon Blanc – Newcastle

• Shiraz – Norwich

Aldi shoppers’ 10 favourite wine styles:

1. Sauvignon Blanc

2. Prosecco

3. Malbec

4. Shiraz

5. Pinot Noir

6. Chardonnay

7. Rosé

8. Rioja

9. Gavi

10. Champagne

More stories:

Which supermarket wines won top awards? DWWA 2016

UK supermarkets Asda and Marks & Spencer triumphed in this year’s Decanter World Wine Awards...

Credit: Larisa Duka / Alamy Stock Photo

BBQ wines: 18 picks to accompany your barbecue dishes

With summer now in full swing, check out our guide to the perfect BBQ wines...

UK demand for sparkling wine soars – new figures

Sales increased by 80 percent in five years...

Award winning red BBQ wine come rain or shine

Ah, summer. It's that time of year when competition for barbecue honours hots up, so we have selected some suitably

Summer heatwave and Rio Olympics boost UK wine sales

Hot weather means sparkling wine and rosé...