Wolf Blass Manchester City deal
Wolf Blass Manchester City deal agreed.
(Image credit: Wolf Blass)

Wolf Blass wines will be among those used to toast any success for Pep Guardiola at Manchester City next season, after the Australian group signed a sponsorship deal with the football club.

Wolf Blass has signed a deal to make it the official wine partner of Manchester City in Asia, Middle East, Africa and also Mexico.

The move also sets up something of a global wine duel between Australia’s Wolf Blass and Concha y Toro’s Casillero del Diablo, which has a wine sponsorship deal at Manchester United.

New United manager, José Mourinho, is an old adversary of Guardiola’s from their time managing Real Madrid and Barcelona respectively.

See a video of Manchester City players welcoming Wolf Blass:

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Wolf Blass, which is owned by Treasury Wine Estates – the company that also owns Penfolds – is set to organise consumer events and promotions in the countries covered by its deal with City.

Robert Foye, Wolf Blass president and MD for Asia, Middle East, Africa and Latin America, said, ‘We are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.’

In Asia, Wolf Blass already sponsors the National Basketball Association in China.

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Chris Mercer
Chris Mercer

Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.

He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.

Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.

Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.