Brazilian wine, valley of the vineyards
The 'Valley of the Vineyards' in Bento Gonçalves, Rio Grande do Sul.
(Image credit: Dircinha Welter / Getty)

Brazil's best wines range from high altitude Syrah and Bordeaux-style reds to sparkling wines and new-wave white wines being made in São Paulo. Getting your hands on them can be a challenge, but Dirceu Vianna Junior MW picks some of his favourites to look for.

Vines were introduced to Brazil’s São Paulo in 1532 by Portuguese explorer Brás Cubas, but conditions were not judged ideal and the experiment was abandoned.

Subsequent Portuguese settlers tried to cultivate vines in several different areas, but the place which responded best to viticulture was Rio Grande do Sul, the country’s southernmost state, bordering Argentina and Uruguay.


Scroll down to see Dirceu Vianna Junior MW’s top Brazilian wines to try


This area is responsible for about 90% of production today.In the green hills around Bento Gonçalves, it is possible to find excellent sparkling wines, the best crafted with Pinot Noir and Chardonnay.Still white wines can be good but are generally less exciting.

Reds, mainly from Bordeaux grapes, can be surprisingly good as they possess an Old World framework plus crisp acidity, firm structure and attractive savoury character. These wines are not as overt or fruit-forward in style as their counterparts elsewhere in South America.

Modern viticulture has enabled other areas of Brazil to be explored and a growing number of exciting wines are being produced in high-altitude vineyards in Santa Catarina.

People who associate Brazil with sunshine and sandy beaches would be astonished to see vineyards covered in snow and winter temperatures of -10°C. Yet the conditions here are ideal for viticulture, and are especially suited to Sauvignon Blanc and Pinot Noir.

Projects are also appearing in other states. Ironically, some of the very best Brazilian wines today are made in São Paulo, previously dismissed as too hot and humid.

In the north of the state, Chardonnay, Sauvignon Blanc and Viognier make interesting whites, and Syrah grown on high-altitude sites is producing exceptional reds.

Global stage

Brazil has only achieved mixed success in international markets, and opportunities to establish Brazilian wine as a serious proposition have faltered.

The key issue is that large producers are still chasing volume rather than trying to position the country as a serious producer of quality wines.

Due to small production scales, high labour costs and punitive taxation, the industry simply can’t compete on price with Chile and Argentina.

Wines must be of exceptional quality to ensure that consumers who buy one bottle, most likely drawn by its novelty factor, return for a second.

While the industry did not take full advantage of the opportunity to market its wines during the Rio 2014 FIFA World Cup and 2016 Olympics, Brazil still enjoys a positive image with international consumers – a great platform to build a successful marketing campaign.

Instead of fighting a losing battle at lower price points, Brazil should emulate New Zealand and work towards building an image for quality at the mid to premium end.

Exciting smaller projects are popping up all over the country, so there is more critical mass than in the recent past and, generally speaking, quality has never been higher.

Additionally, the 2018 vintage is set to be one of the greatest ever. Brazil has not yet managed to carve its share of the market, but there is still a chance.


Dirceu Vianna Junior MW is a consultant, wine educator and judge at the Decanter World Wine Awards. He is originally from Brazil


Great Brazilian wines worth seeking out

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Dirceu Vianna Junior MW
Decanter, Wine Consultant

Dirceu Vianna Junior MW, originally from Brazil but now based in the UK. In 2008 he became the first South American male to obtain the title of Master of Wine receiving the Viña Errazuriz Award for excellence for the Business of Wine paper. He founded Vianna Wine Resources, a company that consults for wine businesses across Europe, Africa and South America. He is also a judge at selected wine competitions, a wine educator, speaker and writer. Dirceu Vianna Junior MW was a judge at the 2019 Decanter World Wine Awards (DWWA), but he first judged the competition in 2009.