Absolut and Brancott produce vodka-Sauvignon blend

Swedish vodka producer Absolut has paired up with Pernod Ricard stablemate Brancott Estate to produce a 'sparkling fusion' of vodka and Marlborough Sauvignon Blanc.

A spokesman for the new blend, called Absolut Tune, said he would not be ‘sharing the specifics’ on how the sparkle was created other than that it was a ‘fusion process’.

The product was launched in three bars in Sydney, Australia as part of a month-long trial.

Absolut would not comment on its future beyond a limited edition bottling.

No-one from the three bars trialling the product responded to Decanter.com‘s requests for a verdict on the product; Decanter.com is currently awaiting a sample from Australia.

The company’s press release says, ‘The first taste of Absolut Tune reveals vibrant, fresh tropical fruits with a balanced sweetness through the front and mid palate which is brought to life through the bubbles…and with a persistent medium strength Absolut vodka flavour and balanced sweetness leading on to a dry finish.’

Written by Rebecca Gibb in Auckland

Explore More

Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).