HBO to launch Game of Thrones wines
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HBO has announced it will release an exclusive Game of Thrones wine range next spring, made in partnership with Californian wine company Vintage Wine Estates.
Drinking wine features heavily in the hit HBO TV series Game of Thrones, where everyone in the medieval chambers and banquet halls is usually sipping a goblet of something.
Now it has been announced that fans will be able buy Game of Thrones branded wines – the ‘Seven Kingdoms’ range will reportedly be released next spring, and is said to include a Chardonnay, a red blend, and a more upmarket reserve-style Cabernet Sauvignon, priced between $20-$40.
‘Given the prominent role of wine on “Game of Thrones” and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans,’ said Jeff Peters, director of HBO’s licensing and retail.
‘Game of Thrones’ wines most definitely will add to the fan experience as the battle for the Iron Throne heats up heading into the final seasons.’
The wines are made in partnership with Vintage Wine Estates, based in Santa Rosa, California. It owns a collection of wineries from all over California, such as Napa Valley’s Clos Pegase and Swanson Vineyards.
The wine labels are in-keeping with the medieval fantasy theme, featuring gold engravings of hunting and battle scenes with dragons, stags and lions.
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HBO’s ‘Seven Kingdoms’ wine range follows on from its partnership with the New York brewery Omnegang in 2015. They produced a series of beers paying homage to the show, named ‘Seven Kingdoms Hoppy Wheat Ale’, ‘Fire and Blood’ and ‘Iron Throne’.
With a viewership of about 23.3 million for last series of the show, the wines could prove a success among the many fans who want to emulate their favourite wine drinking characters.
Most notably conniving Tyrion Lannister, whose most famous drinking quotes include – ‘Everything’s better with some wine in the belly’ and ‘That’s what I do: I drink and I know things’.
Written by Laura Seal for Decanter.com
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Laura Seal is a freelance food, wine and travel writer based in London, but travelling regularly to Spain.
Besides writing travel guides, learning content and news stories for Decanter, she has also contributed to Country Life and US-based Food&Wine Magazine.
After graduating from UCL with an English Literature & Language degree in 2016, she joined Decanter as editorial and digital assistant. In 2017 she was promoted to the role of content creator on the digital team.
She worked with the Decanter design team to produce the much-loved ‘Tasting Notes Decoded’ series, which is published on Decanter.com and serialised in the magazine.
In addition, she compiles the 'A month in wine' feature for Decanter Magazine and formerly worked on MarketWatch.