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Japan fuels Moet Hennessy Champagne sales rise

Moet Hennessy's Champagne sales continued to rise in the first quarter of 2014, driven by markets outside of Europe.

Moet Hennessy’s parent firm, luxury goods giant LVMH, said yesterday (10 April) that group Champagne sales rose by 3% in volume terms for the three months to the end of March, versus the same period of 2013.

Prestige cuvees fuelled growth for the Krug and Dom Perignon producer, while consumer demand appeared to be strongest outside of Champagne’s traditional European markets. The firm singled out Japan as a key growth market.

However, Moet Hennessy’s Champagne and still wines division reported first-quarter net sales broadly flat against last year, at €339m.

The news came as new figures showed overall Champagne shipments to the UK – the largest export market for the sector – fell by 5% in volume and almost 4% in value in 2013.

Written by Chris Mercer

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