Burgundy vineyard prices defy gravity with new records in 2025

Burgundy vineyard prices reflect luxury asset class

Burgundy vineyard prices continued to increase in 2025. A hectare of premier cru Chardonnay vines in Burgundy’s Côte-d’Or cost an average €2.7 million (£2.3m) last year, according to transaction data from France’s rural land agency Safer.

That same amount that could also buy a luxury apartment in central Paris, a collection of vintage sports cars or high-end Rolex watches.

With vineyard prices in Côte-d’Or extending a nearly three-decade-long climb, top Burgundy appellations now resemble scarce luxury assets more than ordinary agricultural property.

Value has risen even as much of France’s wine sector struggles with a slump in red wine demand.

'That’s where the land market gets complicated to analyse, because among people who have money, some are going to want to buy a Ferrari, while others will prefer to buy a Burgundy vineyard,' Nicolas Agresti, director of studies at Safer, told Decanter at press conference in Paris.

The average price for a hectare of premier cru white wine vines in Burgundy climbed 6% last year, according to Safer. Prices for premier cru Pinot Noir vineyards rose 11% to €1.15m per hectare.

That compares to an average 6.8% drop in the price of wine property across France, excluding Champagne.

The value of the French wine property that changed hands last year rose 16% to €1.65bn, according to Safer.

Out of 10,930 vineyard transactions, just four accounted for a quarter of that total value, and most of the handful of biggest deals were in Côte-d’Or, said Safer president Thierry Bussy.

Burgundy wines and land in-demand

Vineyard prices in Burgundy continue to have a degree of correlation with bottle prices, according to Agresti, who cited a 2023 analysis by researchers at French agricultural research institute INRAE.

Wines from Burgundy’s Côte de Beaune and Côte de Nuits areas consistently dominate Wine-Searcher’s list of the world’s top 50 most expensive wines, and have done so for years.

Despite a downturn on the fine wine secondary market in recent years, Burgundy continues to be renowned worldwide and manages to sell bottles at very high prices.

Loïc Jégouzo, in charge of studies at Safer, told Decanter. 'There is a niche market for certain investors who don't want to own the bottle, but rather the vineyard that produces it.'

Agresti noted the limited size of the Burgundy growing area as a factor driving up prices, with all grand cru areas fully planted 'and that’s that'.

The focus on terroir and very small plots linked to specific wines 'is unique and a system that’s probably quite different from other wine markets', he said.

The Côte d’Or vineyards cover about 9,500 hectares, around a tenth of the Bordeaux area, where winemakers have been ripping up vines in response to falling demand and prices.

Champagne up as Bordeaux's elite feel the heat

Champagne property also resisted the overall slump for France, with the price of a hectare of vines in the top-tier Côte des blancs appellation rising 3.5% to €1.69m.

Meanwhile, vineyard prices in Bordeaux fell for a fourth consecutive year amid weakening red wine demand and financial pressure on growers. Average prices slid 24% to €85,595 per hectare.

Even the most prestigious Bordeaux appellations succumbed to pressure in 2025, having previously resisted, Jégouzo said.

In Pauillac, the average price for a hectare of vines fell 32% to €1.7 million, while Margaux vineyard prices slumped 43% to €800,000 per hectare.

Burgundy in 'its own bubble'

Can Burgundy continue to remain immune to a global trend of lower wine consumption, particularly affecting reds?

'One might wonder whether, given what’s happening in Bordeaux, the same thing could happen in Burgundy,' Jégouzo said.

'Burgundy is really in a league of its own, because both the whites and reds are in their own little bubble.'

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