ProMendoza, the export and investment promotion agency of Argentina's premier wine region, will open a dedicated Asian office in March 2011 at Shanghai's exhibition centre.

Staff will be assisted by Mendoza-based wine & food enthusiast Ichiro Takahashi of Japan’s International Co-operation Agency.

According to Fundación ProMendoza’s wine director Maria Florencia Rebudero, ‘space will be sub-leased by Mendoza wineries to display their products.’

Though charged with promoting all products and services for the region, the office’s focus will be upon the region’s most important product – wine – and is designed to assist small- and medium-sized wineries.

Written by David Furer

David Furer
David Furer
Decanter Magazine, Wine Writer & Sommelier

David Furer is a Californian wine writer, educator, consultant and speaker, who has worked for over 20 years in the wine trade. He has appeared in publications such as Decanter, Wine Business Monthly in the US and SommelierS Int’l in France. He formerly served on the Circle of Wine Writers’ executive committee and is a sommelier with accreditation from the Court of Master Sommeliers. In his book, Wine Places, he collaborates with photographer Charles O’Rear to capture some of the world’s vineyards, wineries and winemakers.