Proposals by the Scottish government to enforce punitive pricing for higher alcohol drinks will hit the New World hard.

In a bid to curb binge drinking and alcohol misuse the government is planning a series of hard-hitting measures which have been condemned by groups including the Wine and Spirit Trade Association.

Under the proposals, a bottle of wine of 12.5 degrees alcohol would cost £3.76, while a bottle containing 14.5 degrees would cost £4.36.

This would potentially go against the EU Competition Treaty by unfairly punishing New World countries like the US and Australia which producer higher-alcohol wines, the WSTA says.

It would also encourage people to shop south of the border. ‘We envisage booze-cruises to Carlisle [across the border in England] would become the norm.’

Not only that, Gavin Partington of the WSTA told decanter.com, the legislation does not dictate the price but sets out the principle of minimum pricing – ‘which will allow ministers to alter the minimum price at will.’

The consequences for the wine industry will be serious and far-reaching, he says.

See also Cardas: The Coalition Against Raising the Drinking Age in Scotland

Written by Adam Lechmere

Explore More
Adam Lechmere
Decanter Magazine, Wine Editor & Writer

Adam Lechmere is consultant editor of Club Oenologique among other things.

Formerly launch editor of Decanter.com, which he edited until 2011, he has been writing about wine for 20 years, contributing to Decanter, World of Fine Wine, Meininger’s, the Guardian and many others. Before joining the wine world he worked for the BBC, and as a music and film gossip journalist.