The micro-blogging site Twitter has launched a new charity wine brand, in collaboration with custom winemakers Crushpad.

Described by Twitter founders Ev Williams and Biz Stone as their first ‘Corporate Social Innovation’, they have made two wines together in support of Room to Read to help children be educated in the developing world.

Bottled under the name Fledgling Wine, it has a twitter page and a website where followers can check on the wines’ development.

Every case sold will provide around 60 local language books to children in developing regions of the world.

Stephen Bolger of Crushpad Bordeaux told decanter.com, ‘Have fun. Make wine. Do good. Not a bad combination.’

Crushpad will provide the winemaking facility for the project, helping to create two wines – Pinot Noir and Chardonnay – from grapes harvested in Napa this autumn.

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Written by Jane Anson in Bordeaux

Jane Anson
Jane Anson

Jane Anson was Decanter’s Bordeaux correspondent until 2021 and has lived in the region since 2003. She writes a monthly wine column for Hong Kong’s South China Morning Post, and is the author of Bordeaux Legends: The 1855 First Growth Wines (also published in French as Elixirs). In addition, she has contributed to the Michelin guide to the Wine Regions of France and was the Bordeaux and Southwest France author of The Wine Opus and 1000 Great Wines That Won’t Cost a Fortune. An accredited wine teacher at the Bordeaux École du Vin, Anson holds a masters in publishing from University College London, and a tasting diploma from the Bordeaux faculty of oenology.

Roederer awards 2016: International Feature Writer of the Year