Gary Vaynerchuk, owner and presenter of Wine Library TV, has this week announced a partnership with California-based Virgin America airline.

Vaynerchuk is due to become wine consultant for all Virgin America flights. His Wine Library TV service will become part of the on-board entertainment system.

Vaynerchuk will be working with the airline’s existing wine team, and focusing first of all on choosing wines for the first class cabin.

Two wines –Turnbull Sauvignon Blanc 2008 and Arrowood 2002 Sonoma County Merlot – will be on the menu with immediate effect.

A spokesperson for the airline told decanter.com, ‘Gary has encouraged us to look beyond California, and to think more creatively with suggested pairings.

‘We’re the only California-based airline, so our roots are here – and we will always have California selections, but there’s room for other selections as well.’

This summer, Virgin America is also planning an in-flight wine-tasting with Vaynerchuk in the first class cabin.

Follow us on Twitter

Written by Jane Anson in Bordeaux

Explore More
Jane Anson
Jane Anson

Jane Anson was Decanter’s Bordeaux correspondent until 2021 and has lived in the region since 2003. She writes a monthly wine column for Hong Kong’s South China Morning Post, and is the author of Bordeaux Legends: The 1855 First Growth Wines (also published in French as Elixirs). In addition, she has contributed to the Michelin guide to the Wine Regions of France and was the Bordeaux and Southwest France author of The Wine Opus and 1000 Great Wines That Won’t Cost a Fortune. An accredited wine teacher at the Bordeaux École du Vin, Anson holds a masters in publishing from University College London, and a tasting diploma from the Bordeaux faculty of oenology.

Roederer awards 2016: International Feature Writer of the Year