rosé gummy bears
The rosé wine infused gummy bears sold out in two hours.
(Image credit: Sugarfina/Instagram)

A website selling gummy bears infused with rosé wine has sold out of the sweets within two hours - with hundreds more hopeful consumers joining a waiting list.

Rosé gummy bears sold out in two hours

US confectionery retailer Sugarfina released the Rosé All Day Bears, which are infused with Whispering Angel rosé wine.

The sweets tap into rosé wine’s surge in popularity in recent years and initial stocks sold out within two hours.

More than 3,400 people were on the waiting list as of Thursday 30 June, said the company on its Instagram account. You can join the waiting list here.

The next shipment of the rosé gummy bears won’t arrive until late July, the firm said.

It added, ‘The rosé gummy madness is out of control… we had no idea it was going to be this crazy.’

About Whispering Angel

Jane Anson described the 2015 Whispering Angel rosé as ‘being fresh, clean, mineral with a white peach expression.’

Whispering Angel has played a key role in the surge in popularity of rosé, and production for the 2016 vintage is expected to be 4.6 million bottles, according to Anson.

Champagne gummy bears

For those who don’t want to wait for wine-infused sweets, Sugarfina also sell Champagne Bears and Bubbly Bears; gummy bears made from Dom Pérignon vintage Brut and Rosé Champagne.

Both the Rosé All Day Bears and Champagne Bears were available for $8.50 a box.

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Ellie Douglas
Digital Editor

Ellie Douglas is digital editor at Decanter.

She has worked at Decanter since 2013, when she joined as editorial assistant, then moving to the web team as assistant web editor in 2015.

Over her years at Decanter, Ellie has helped to significantly grow Decanter’s social media presence and with the launch of Decanter Premium in 2017.

She holds her WSET Level three in Wine, and in 2018 was shortlisted for PPA Digital Content Champion of the Year.