Cork: Quality and reputation

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Promotional Feature, sponsored by Apcor

Cork: Quality and reputation

For centuries, providing stoppers for wine has been the cornerstone of cork’s long-unshakeable reputation.

It’s been fully deserved, although you could argue that with the rise of screwcaps, synthetic closure and increasing awareness of TCA (trichloroanisole) – colloquially known as cork taint –some thought this might spell the end for cork’s dominance as the closure of choice.

Yet, cork has come back fighting and reigns supreme, being the preferred closure for over 90% of wine drinkers around the world. The vast majority of wine producers also consider it to be the only option when it comes to settling on a closure, as it allows their wines to age both gracefully and precisely.

Certainly, part of its appeal is its close association with a premium product.

Studies have shown that we are more likely to hold a bottle of wine in higher regard if it comes topped with a natural cork than with an artificial closure. That perhaps taps into our unconscious, but it’s a trend which is also realised on the high street: more often than not, you’ll find that the majority of wines at your local merchant which are under screwcap, or others, reside towards the lower end of the price spectrum.

Despite such talk of premiumisation, the threat of TCA has been very real, and the cork trade has risen to the challenge, putting its shoulder to the wheel and investing well over 500 million euros in research and development over the last decade.

It is forever tapping into the very latest technological advances to cement natural cork as being the prerequisite closure for the world’s most discerning wine producers and drinkers, and such efforts have borne fruit with the design of a stopper which offers a non-traceable TCA guarantee.

Furthermore, if you thought that keeping a lid on your much-loved Bordeaux Classed Growth was pretty much the be all and end all of cork’s usefulness, then it’s time for a rethink. Cork is a supremely dexterous operator; it has a plethora of tricks up its sleeve.

For example, cork is utilised by NASA due to its superb performance at the high temperatures its exposed to on exit and entry to the earth’s atmosphere (it has a thermal capacity of 2,000°C); you’ll also see it in the seats, steering wheels and gear sticks of concept cars from Mercedes Benz where it decreases weight and increases acceleration, or for those who prefer to move more sedately you will find it lining Philippe Starck-designed cycling helmets and, of course, the world-famous Birkenstock sandals.

Finally, when you need to come to a complete stop, you can now even lay yourself down on a mattress layered with cork – its honeycomb structure being much-lauded for its resistance to moisture and abrasion.

However, talk of space travel or a good night’s sleep is all well and good. These indeed are intriguing evolutions which showcase the scope of cork’s talents, but for the likes of us still play second fiddle to the most important string in cork’s bow; simply as a seal to a bottle of wine.

Up until now, many might not have thought twice about their wine closure or the investment behind their development – however natural cork has truly proved that it is built for the future and it remains that those looking for quality should look for natural cork.