A Napa Valley winery aims to woo the iPod generation with a wine podcasting service
Goosecross Cellars’ Napa Valley Wine Radio (NVWR) will cover home wine education, entertainment and wine appreciation.
Podcasts are audio files published on the internet which can be downloaded and stored for later use. They consist of a series of brief mp3-format files and can be played on computers or on mp3 players such as iPods.
NVWR gives the subscriber a personal tasting experience, describing aromas, flavours, the vineyard and the winemaking process, and food pairing suggestions.
‘Our goal is to reach the next generation of wine consumers via a medium they readily and enthusiastically embrace,’ says Goosecross CEO David Topper.
Archived podcasts include an assessment of the 2005 Harvest and a segment on wine closures.
Topper said one of the main reasons for taking this route was their focus on direct sales, bypassing wholesalers and retailers.
He added that they had always been at the forefront of technology, and were one of the first wineries on the internet and the first to offer syndication to other websites.
‘We strive to be leaders in the wine industry in the use of new and unique services, in order to reach a wide range of consumers,’ he said.
Written by Emmet Cole