Cheaper Coravin Model One launched ‘for millennials’
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.
You are now subscribed
Your newsletter sign-up was successful
A lightweight version of the Coravin gadget that allows people to pour a glass of wine without popping the cork has been launched to cater for millennials, the firm has said.
The new Coravin Model One costs £199, making it the cheapest version of the Coravin wine opening gadget on the market.
The Model Two is priced at £279 and the original Coravin 1000 system costs £249.
Coravin said that Model One is targeted at millennial wine drinkers – those aged in their 20s and 30s.
As well as having a lighter body than other versions of Coravin, the firm described the Model One as having ‘young and friendly design features’.
Coravin believes millennials will benefit from its system based on research that this age group enjoys variety.
Research by Haygarth found that 35% of millennials had chosen their most recent drink just to try something new, Coravin said.
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.
More than half of respondents said that they have three or four different types of drink per week.
‘Coravin can give them the freedom to drink what they want, when they want, without compromise and without waste,’ said Maarten Dekker, general manager of Coravin Europe.
Several restaurants and wine bars use Coravin as a way of offering older or rarer wines by the glass.
The gadget uses a thin needle and inert argon gas to extract wine from a bottle without pulling the cork.
Buy Coravin models:
UK
Related stories:
Coravin Model Two launches in the UK
The new Coravin claims to pour wine 20% faster...
Coravin secures another $13m in funding
Will the Coravin device revolutionise the way we drink wine?
See both sides of the debate about whether the new wine preservation device Coravin will revolutionise the way we drink
Coravin: Changing how we drink wine
The system that is already revolutionising the way we drink wine....
Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.
He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.
Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.
Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.
