Dom Pérignon and Lenny Kravitz
(Image credit: Credit Unknown)

Dom Pérignon has announced an upcoming creative collaboration with the American actor and Grammy Award-winning musician, Lenny Kravitz…

Dom Pérignon and Lenny Kravitz collaborate

The joint project has been pitched as a ‘meeting of two icons’, according to a teaser press release circulated by Dom Pérignon, the Moët Hennessy-owned Champagne house, earlier today (8 May).

The announcement was precipitated by a breadcrumb trail of social media posts via Dom Pérignon’s Instagram account, which began two days ago.

The posts feature flickering film sequences of four-time Grammy Award winner, Lenny Kravitz, playing piano at Westlake Studios in West Hollywood alongside glasses of DP, with enigmatic captions like ‘inner fire’ and ‘inspiration comes full circle’.

‘I have friends who like to have people over and it’s centred around opening a bottle of Champagne and celebrating life just because it’s Tuesday,’ said Kravitz in one video.

Artistic projects are nothing new for Dom Pérignon, which is part of the LVMH wine portfolio – a company well known for launching collaborations across its luxury brands.

Previous Dom Pérignon creative projects have featured artists Jeff Koons, Michael Riedel and Tokujin Yoshioka, as well as fashion designer Karl Lagerfeld.

Kravitz leaked the news to his two million Instagram followers yesterday:

‘Announcing collaboration with @domperignonofficial as Creative Director, Photographer and Designer’.

‘My experience with Dom Pérignon has inspired me so much because it’s such a different world than what I know,’ said Kravitz in a video he reposted later that day from the Dom Pérignon Instagram account.

Although the connection between an American rockstar film actor and French Champagne may seem tenuous, in 2011 Kravitz received the honour of ‘Chevalier of the Order of Arts and Letters’ – one of France’s highest cultural accolades – for his work against interracial barriers in the music industry.

A full disclosure of what the project entails will be released in September 2018, according to Dom Pérignon.

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Laura Seal
Laura Seal
Decanter Magazine, Food, Wine & Travel Writer

Laura Seal is a freelance food, wine and travel writer based in London, but travelling regularly to Spain.

Besides writing travel guides, learning content and news stories for Decanter, she has also contributed to Country Life and US-based Food&Wine Magazine.

After graduating from UCL with an English Literature & Language degree in 2016, she joined Decanter as editorial and digital assistant. In 2017 she was promoted to the role of content creator on the digital team.

She worked with the Decanter design team to produce the much-loved ‘Tasting Notes Decoded’ series, which is published on Decanter.com and serialised in the magazine.

In addition, she compiles the 'A month in wine' feature for Decanter Magazine and formerly worked on MarketWatch.