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Lebanon increases German investment by 50%

With 'a stable platform' now in the UK, the Union Viticole du Liban, the country's wine trade body, says it is switching its focus to Germany.

Lebanon will not take a stand at London’s International Wine Fair this year but will be attending Prowein in Düsseldorf.

‘We are upping our investment in Germany by 50%,’ Faouzi Issa, owner of Domaine des Tourelles told Decanter.com on behalf of the UVL.

‘The UK is becoming more and more profitable – we have more than 10 wineries in the market there,’ he said. ‘Germany is a very important future market for us and we are already seeing a growing level of interest there which we will be building on in the coming months.’

Lebanon’s export market is now worth over US$14m with the UK representing US$4.3m. The latest figures also show growth in the US, which is worth US$1.9m, and in the French market, worth US$2.4m.

Written by Adam Lechmere

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