Wine retailer Majestic is celebrating its ‘biggest ever Christmas’ after festive sales rose by more than 15%, with Prosecco, gin and Rhône wines among the highlights.
Like-for-like sales at Majestic’s retail division in the 10 weeks ending 2 January rose 7.5%, on top of a 7.3% increase last year, with reported sales up 6.2%. The period accounts for about 30% of the company’s total annual sales.
The news follows a difficult few months for the retailer and it helped Majestic’s share price to rise by nearly 5% in early trading on the London Stock Exchange.
Sales of sparkling wine rose 12% during the festive period, but Champagne sales were only up 3%, and Majestic sold three bottles of Prosecco for every bottle of Champagne.
Gin was another highlight, with sales up 55% on last year, led by strong growth for Warner Edwards Rhubarb Gin and Sipsmith Sloe Gin.
Majestic’s Clapham store topped the Christmas spending charts, reporting a record £1m in sales over the 10-week period.
Rhône reds also enjoyed good growth, with sales of Châteauneuf-du-Pape up 8% versus last year.
Majestic is predicting that Portuguese wines will be ‘the next British favourite’ in 2017, after sales rose 160% over Christmas and the country overtook Rioja as the retailer’s best-selling red wine.
Underlying group sales rose by 12.4% for the 10 weeks, with Naked Wines reporting a 29.9% sales increase, while Lay & Wheeler revenues surged up 62.3%, although Majestic Commercial sales were down 0.8%.
Majestic said gross profit was down slightly thanks to the accelerated acquisition of new customers, plus ‘the need to remain competitive in a heavily discounted UK market still coming to terms with recent currency movements’.
Decanter's editorial team pick some of their favourite wines available from Majestic...
Retailer Majestic Wine is ‘at the tipping-point’...
Retailer ups game to compete with supermarkets...
Shares in Majestic Wine plummeted....