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Selfridges opens new and expanded wine shop

London department store Selfridges has expanded its wine shop and opened a new bar.

The Oxford Street store’s wine department is now a third bigger, buyer Dawn Davies said, with 200 new product lines and an expanded range of Enomatic machines, one dispensing spirits.

The wine shop now stocks wines from Turkey and four from Virginia. There are 330 fine wines above £60 and 900 from £7.99, 300 Champagnes and 200 beers, a broad range of spirits including 30 gins and 15 tequilas and mezcals.

‘We have something for everyone,’ Davies said, ‘from £7.99 to Cognacs at £18,000.’

The beer selection includes dozens of microbreweries, some such as Rocky Head exclusive to Selfridges, and many others – like Hackney, London’s Beavertown Brewery, or Sipsmith in Hammersmith – producing small quantities of sought-after artisan beer.

In the wine department, Australia, South Africa and the US have been expanded, and Davies said she is also looking at ‘emerging wine regions’ such as China and Turkey.

Davies was an early adopter of Enomatic machines, which allow wine to be opened and kept fresh indefinitely, and she now offers a spirits selection.

Harry Gordon’s Bar – named after the store’s founder Harry Gordon Selfridge – sits alongside the wine shop. It places special emphasis on English products, Davies said, such as craft beers on draft, and a wide selection of London gins.

Written by Adam Lechmere

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