Pierre-Emmanuel Taittinger, president taittinger
Pierre-Emmanuel Taittinger floated the idea of running for French president.
(Image credit: Pierre-Emmanuel Taittinger floated the idea of running for French president)

Pierre Emmanuel Taittinger has stepped back from his bid to be president of France, according to French media reports.

Pierre Emmanuel Taittinger has said that he is pulling out of the race to be French president, according to comments reported widely in the France press today (22 July).

‘A serious personal event on Thursday evening has forced me abandon the idea,’ he is quoted as saying in La Tribune. Taittinger has not replied to a request for comment on his candidature.

The announcement comes less than three days after Taittinger announced his candidature in an interview published by the local l’Union newspaper in Champagne.

Several Champagne producers had been warming up to the idea of Taittinger as a potential president, following initial surprise.

But, the president of Champagne Taittinger is instead set to be a voter, rather than a candidate.

‘I had no idea of Taittinger’s intentions and only found out when the announcement was made in l’Union,’ said Jean-Baptiste Lécaillon, chef de cave and executive vice-president at Champagne Roederer.

‘Taittinger is well known for his generosity and his commitment to great and beautiful causes,’ he told Decanter.com.

France will vote for its next president in April and May next year. Francois Hollande is currently the most unpopular president in the history of the French fifth republic, founded in 1958.

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Pierre Emmanuel Taittinger (left), president of Champagne Taittinger, and Patrick McGrath MW, MD of Hatch Mansfield, on their newly acquired land in southern England in 2015.
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Chris Mercer
Chris Mercer

Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.

He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.

Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.

Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.