Prosecco region 'to grow fivefold'

The Prosecco region estimates it will grow to almost five times its current size by 2035.

The Italian sparkling wine producing region forecasts production volumes will reach one billion bottles within the next 25 years, according to figures revealed at Hong Kong’s Wine Future conference. The region currently produces 220m bottles each year.

Gianluca Bisol, managing director of Bisol, estimates the Prosecco-producing regions of Veneto and Friuli will need to invest around €1.8bn (£1.5bn) to finance this expansion.

Bisol told Decanter.com, ‘Growth will be possible because the consumer will shun general sparkling wines for higher quality products.’ Growth has been fuelled by the US, which has quadrupled its consumption of Prosecco in the past decade to 2.3m bottles in 2010.

Production is set to double within the next two years claims Bisol. ‘There are enough vines in the ground for 400m bottles and they will come on stream in 2013,’ he added.

Written by Rebecca Gibb

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Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).