The president of Taittinger Champagne has told a French newspaper that he plans to run as a candidate in the French presidential election in 2017.

Pierre-Emmanuel Taittinger has caused a stir in French media after announcing that he intends to run for French president.

He was quoted in the l’Union newspaper in Champagne as announcing his candidature for France’s president election in 2017.

Taittinger is currently president of the eponymous Champagne house. He previously told Decanter that he planned to step down within the next few years.

In the l’Union interview, also reported by Agence France Presse and Le Figaro, Taittinger said that he wanted to quickly achieve ‘full employment’ in France. Portraying himself as a unifier, he said that he wanted to help create a new vision for the country.

Because of this, Taittinger said he expected to gain strong support. He also spoke of France facing a social and economic war within its own borders.

How long until the French presidential election 2017?

Voting normally takes place over two rounds and the election will be held in April and May next year.

Current French president Francois Hollande is entitled to run for a second term, but he is the most unpopular president since the birth of France’s fifth republic in 1958.

His approval ratings have hit unprecedented lows in the past two years, hovering at around 18% in some polls.

Taittinger would likely face strong competition in the French presidential vote from other candidates, regardless of Hollande’s intentions.

Former president Nicolas Sarkozy and Bordeaux mayor Alain Juppé face a potential run-off to be the official candidate of the centre-right UMP party. There will also be a socialist candidate, backed by a vast party machine.

Some experts have also tipped Marine Le Pen, leader of the far-right National Front, to make it into the second round of the election, following a surge in support in recent years.

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