Its boudoir spiciness make it an extremely popular wine with newcomers to wine, although it can be on the heavy side. In its late-harvest form, it makes deliciously rich, sweet, exotic whites. It can be difficult to get the balance right in the vineyard, but is widely grown in Europe, notably Italy, Germany and Eastern Europe as well as in small quantities in Chile, South Africa, Oregon, California, Australia and New Zealand too.
Like walking into the perfume section of a department store, Gewürztraminer is the grape variety with the most overt and recognisable range of aromas in the world. It smells of ginger and cinnamon, fragrant rose petals and pot pourri with a dusting of Turkish Delight and tastes of deliciously exotic lychees and mango. It is so spicy as to be instantly appealing, but its all-encompassing fragrance can rapidly pall.