Tasting wines at Lokoya
(Image credit: Alexander Rubin)

Spend enough time outside the wine industry and a curious pattern emerges: almost no one thinks about buying wine to open decades from now.

Among the parents of my daughter’s friends and most people I meet outside professional wine circles, the idea rarely even comes up.

Jonathan Cristaldi is a wine writer and critic based in the San Francisco Bay Area. For more than a decade, his articles on wine, spirits and beer have appeared in a host of print and digital platforms, including Decanter, Food & Wine, Departures, The SOMM Journal, Tasting Panel Magazine, Liquor.com, Seven Fifty Daily, Los Angeles Magazine, Thrillist, Tasting Table and Time Out LA among others. When not writing about wine, Cristaldi works as a scriptwriter on film and documentary projects with award-winning commercial photographer and director Rachid Dahnoun.