Christmas 2021: Berry Bros & Rudd launches The Gift of a Cellar
With Christmas just around the corner, historical London wine merchant Berry Bros & Rudd has announced the launch of the oenophile's ultimate dream gift: a cellar.
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Fine wine and spirits merchant Berry Bros & Rudd has announced the launch of the perfect gift option for those truly wanting to impress their oenophile loved ones: a cellar of fine wine.
The gift will be available in three tiers, at £2,500, £5,000 or £10,000. The recipient will receive a bottle of mature wine in a wooden case to open on Christmas Day, along with an invitation to meet with a fine wine specialist at Berry Bros & Rudd’s historic home at No.3 St James’s Street to begin building their collection.
‘We’re thrilled to be launching the Gift of a Cellar this Christmas, the best way to begin your collecting journey and discover Berry Bros & Rudd’s unrivalled expertise in fine wine collecting,’ said Jake Dean, fine wine director at Berry Bros & Rudd.
During their initial consultation, the recipient will be able to discuss their cellar and which wines to include in their new collection, benefiting from Berry Bros & Rudd’s portfolio of world-class producers and access to mature and En Primeur fine wine.
In addition to this premium new gift option, Berry Bros & Rudd’s usual range of wine cases, hampers and gift sets will also be available through the festive season.
Last month, Berry Bros & Rudd launched a Nordic Casks whisky range that showcases a number of pioneering Nordic whisky distilleries.
The series launched with four single casks from Myken in Norway, High Coast in Sweden, Kyrö in Finland and Fary Lochan in Denmark.
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Ines is Decanter’s regional editor for Spain, Portugal and South America. Born and raised in Lisbon, Portugal, she grew up chasing her grandfather among his vines in Ribatejo and thus her love for all things wine began. After completing her Masters Degree in Architecture, Ines worked as a project manager while writing about wine and doing cellar consulting on the side. After moving to London in 2015, she decided to dedicate herself fully to the wine industry and joined the sommelier team at Michelin-starred Spring, Somerset House. Stints at Noble Rot and The Laughing Heart followed, while completing her WSET Diploma in Wines and Spirits. Her work as a judge and writer eventually became her full time commitment and she joined Decanter in 2019 as wine database editor.