Medoc vineyards
A new Médoc Blanc appellation introduced in 2025 could prove to be a key moment.
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I’m curious. Imagine we’re going to have dinner together: aperitif, white wine with the starter, red wine with the second course and a glass of Port (young, vintage) to finish. As I serve the first course, I mention that tonight’s white is from Bordeaux. What’s your reaction? He’s gone for a cheap option? Maybe. It’ll be a soundly made fresh white without much personality? Perhaps. Wow: an intriguing terroir choice! Doubtful. He’s found an exciting alternative to white Burgundy? Improbable.

That’s Bordeaux’s white problem. We’re hazy about it, we struggle to find benchmarks, it lacks precise origin and few nowadays see it as essential to the gastronomic toolkit. Prediction: this will change. And fact: you could have answered ‘yes’ to all of the deductions above. All.

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Andrew Jefford

Andrew Jefford has written for Decanter magazine since 1988.  His monthly magazine column is widely followed, and he also writes occasional features and profiles both for the magazine and for Decanter.com. He has won many awards for his work, including eight Louis Roederer Awards and eight Glenfiddich Awards. He was Regional Chair for Regional France and Languedoc-Rossillon at the inaugural Decanter World Wine Awards in 2004, and has judged in every edition of the competition since, becoming a Co-Chair in 2018. After a year as a senior research fellow at Adelaide University between 2009 and 2010, Jefford moved with his family to the Languedoc, close to Pic St-Loup. He also acts as academic advisor to The Wine Scholar Guild.

Roederer awards 2016: International Wine Columnist of the Year