The ethical drinker: NoLo drinks need more scrutiny – and stories

Since I started this monthly column, I’ve had a number of people ask me when I’m going to cover alcohol-free wine. For a long time, I rejected the idea that the NoLo category, especially de-alcoholised wine, was even relevant to this column slot.

Is there an assumption that abstaining from alcohol is inherently ethical? Does it stem from the noise around the (contested) World Health Organisation guidelines that state that ‘no level of alcohol consumption is safe’? Is avoiding wine – and alcohol in general – more sustainable? I suppose that these questions are worth interrogating.

I haven’t picked up my pen to write about the best NoLo wines to try (in my opinion, there aren’t any; and anyway, Andrew Jefford poked at NoLo wine in his January 2026 column), or even to comment on the concept of drinking in moderation – my colleague Ines Salpico unpicked this eloquently in the June 2025 issue in her ‘Wine, moderation & pleasure’ article.

Instead, I want to discuss something that I think a lot of discourse around the NoLo category misses, which is real scrutiny of the products themselves.

Is the bottle unnecessarily heavy? Where has the liquid itself come from? If it’s originally made from grapes, or even if it’s made from other plants, how were they farmed? Who picked them? How far has it travelled? How much energy does de-alcoholisation consume? What is the terroir?

I recently spoke with Camille Vidal, founder of mindful drinking consultancy La Maison Wellness. Her work centres on training the trade to offer more and better choices to people who, for whatever reason, want to drink less – or no – alcohol.

She came to this, she tells me, ‘through being an industry professional seeing consumer behaviour changing and a desire to drink differently, within an industry that wasn’t providing this’.

The industry was lagging behind its own customers – is it still?

Camille is clear-eyed about the category’s shortcomings. There are plenty of NoLo products on the market, she says, ‘that are just cutting corners – badly made in a lab, full of artificial flavourings and preservatives’.

But she also makes the point that NoLo products are legally required to declare every ingredient on the label; wine isn’t.

What she wants – and what we should also be demanding – is ‘more’: ‘I want more storytelling. More origin and terroir. More amazing ingredients and fermentation techniques.’ In other words, the same things we demand of a serious bottle of wine.

Enter Gut Oggau. This renowned Austrian biodynamic estate has launched Gut Feeling, a 0% alcohol botanical drink that’s everything most NoLo products aren’t.

Revered around the world for transmitting the very essence of their Burgenland landscape into the glass, Eduard and Stephanie Tscheppe have built a cult following not just for their commitment to biodiversity and nurturing the vineyard ecosystem, but for their ability to inspire others through it.

Gut Feeling follows the same logic, made from herbs and other plants, including nettle, camomile, yarrow, dandelion and wormwood, that grow around their vineyards. Terroir and authenticity. This is exactly what this category needs.

A handful of other NoLo options that come close to this idea are Botivo, Everleaf, Mother Root, Muri, Osco and Saicho.

The most successful NoLo stories will be those where producers are building their product from the ground up – taking the best ingredients and creating a liquid that doesn’t yet exist in alcohol form, and tastes amazing.

The questions we ask of wine, about provenance, environmental credentials, terroir and social responsibility, are the same questions we should be asking of every NoLo product we pick up.

Right now, too few of them have satisfying answers. As wine lovers and conscious consumers, it’s on us to keep demanding that they do.

Sip to make a difference

A delicious, organic non-alcoholic drink that cuts no corners on flavour and complexity! Vertu (£17.50 Clapton Craft, Gnarly Vines) is from biodynamic Bordeaux estate Château Peybonhomme-les-Tours. Crucially, it’s not dealcoholised wine. It’s a blend of 65% herbal tea, 30% Merlot grape juice and a splash of verjus, carbonated for a light sparkle.

It smells reassuringly herbal, with notes of ginger, menthol, fig and grape. It’s sweet, but that deep, warm herbal character is balancing and soothing. Love it.

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