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DWWA Global Tastings 2012 – a word from Le Cantine di Greve in Chianti, Italy

Find out why our venues are so thrilled to be a part of an extraordinary series of tastings around the world!

We caught up with Le Cantine di Greve in Chianti, to find out what they think about this year’s Global Tastings event, and why they are so keen to get involved in this series of DWWA tastings.

What made you want to get involved with Decanter’s Global Tastings programme this year?

Le Cantine: The last year was the first time for us with Decanter. All producers was very glad about the awards of their wines. This year we decided to cooperate again because Decanter is very famous and our customers seems very interested to try wines that received awards and scores. We saw that Decanter Global Tasting increase our business and we had good surprise in selling less known and smaller producers.

What do you think Decanter’s Global Tastings programme offers consumers?

LC: Decanter Global Tasting offer the possibility to try a wide variety of good dale wines out of big and famous brands.

Can you explain a bit about yourselves, in terms of what you offer and where you’re based around the world?

LC: Our wine tasting centre is the first place in the world where Enomatic system has been invented, is the biggest wine store in Chianti Classico area with this kind of authomatic tasting that now is famous all over the world.
We can offer to our customers more than 150 different kind of wines in tasting, even very expensive ones.

Which DWWA 2012 wines did you have on offer for consumers to taste?

LC: The following wines were available for tasting:

–        Castello di Cacchiano Chianti Classico 2008
–         Caparzo Brunello 2007
–         Brancaia Il Blu igt 2007
–         Clemente VII Chianti Classico Riserva 2009
–         Poggio alle Mura Brunello 2007
–         Castello di Bolgheri 2009
–         Castello di Romitorio Riserva Brunello 2006
–         Col d’Orcia Brunello 2007
–       Orma Bolgheri 2008
–         Tenuta degli Dei Cavalli igt 2008
–         Poggio ai Frati Chianti Classico Riserva 2008
–         La Forra Chianti Classico Riserva 2007
–         Da Vinci Brunello 2007
–         Acciaiolo igt Albola 2007
–         Le Miccine Chianti Classico 2009
–         Volpolo Podere Sapaio Bolgheri 2010
–         Silvio Nardi Brunello 2007

How did you promote the Global Tastings fortnight, did you host any special events?

LC: We promote Decanter Global Tasting with posters and slogan, with posts and photos on facebook, in the website. We also have dedicated an entire machine to DWWA 2012.

How were the tastings received by wine enthusiasts?

LC: Wine enthusiasts feel courious about this tasting. They think is a funny and amazing experience to discover new wines and new producers

Have you noticed any particular tasting trends or interest in any specific or unusual wines from the ones on offer?

LC: We see that customers particullary enjoy Cacchiano and Le Miccine Chianti Classico. It was a little bit difficult for wine enthusiast to understand and appreciate those two wines without Decanter Magazine support.

With Decanter’s Global Tastings, people are able to taste and share lots of different wines through the use of Enomatic machines, what do you think it is about this format that people like so much? What do the machines brings to a tasting like this?

LC: People enjoy this system because they can try a wide selection of wines without going cellar by cellar and then it affords to try very expensive and particular wines too by the glass and not necessary buy the hole bottle.

For the owner of this place is a very good business because people can try the wines, with the hope they buy it after.

Have you seen an uplift of wine sales as a result of the Global Tastings programme?

LC: Yes we discovered an increase on wine sales expecially on less known wines.
Would you like to be part of the programme next year?

LC: Sure! Remember about Le Cantine next year!

To find out more about Le Cantine di Greve please visit www.lecantine.it

Written by Emma Salter

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