Barcelona Wine Week returns from 2 to 4 February 2026 with a programme that looks squarely at the people behind Spain’s most enduring wines.
This year’s edition places family heritage and intergenerational know-how at the heart of the fair, exploring how Spain’s most respected wine sagas have endured to the present day, or how generational change is bringing new perspectives and ways of understanding wine.
Under the theme ‘The human factor, a legacy to be preserved’, the event brings together historic houses including Torres, Vega Sicilia, Gramona, Artadi and José Pariente. Across masterclasses, round-table discussions and tastings, they will reflect on the decisions, risks and philosophies that have sustained their wines across decades.
For many, the conversation goes beyond lineage, touching on how younger generations are reinterpreting terroir, climate resilience and consumer expectations.
Register for your trade badge here
Barcelona Wine Week has quickly become the benchmark international meeting point for quality Spanish wine, and the 2026 edition broadens its gaze with voices from across the world of oenology.
Eight Masters of Wine will take part, including Lenka Sedlackova, Almudena Alberca and Jonas Tofterup, alongside leading winemakers Willy Pérez, Oriol Lliberia and Richard Sanz. A posthumous homage will be paid to Victoria Ibáñez, vice-president of the Catalan Association of Sommeliers.
Among the programme highlights is a tasting examining how tradition and innovation coexist in some of Spain’s most emblematic wines. It will be led by British critic Jancis Robinson, making her first appearance at the fair. Her session sits within a wider series exploring how winemaking styles evolve while remaining anchored in place – a topic that resonates strongly in a sector navigating climatic pressure, shifting markets and changing consumer tastes.
The fair will also explore current industry trends: new export corridors beyond the United States; the role of artificial intelligence in vineyard and cellar decision-making; and how wine recommendation is adapting to digital habits and increasingly fragmented audiences.
A significant new addition this year is a full day dedicated to the growing no/low-alcohol category. Through presentations and specialist tastings, producers and buyers will examine opportunities within this emerging market, from technical production challenges to the motivations of consumers seeking lower-alcohol options without losing complexity or pleasure.
As the conversations unfold, the fair itself will offer a snapshot of the industry’s breadth. More than 1,266 wineries from across Spain are set to take part, representing over 85 designations of origin and quality labels.
The organisers expect around 25,000 trade visitors, with a notable international presence, reinforcing the fair’s position as a key global platform for Spanish wine.
Find out more about the buyers programme at Barcelona Wine Week
-
Selvanella: A Chianti Classico pioneerSponsored Content In 1969, when Chianti Classico was still dominated by blends and bulk production, one estate put the name of its vineyard on the label. It was an act of conviction that still defines it today.
-
Gavi: Piedmont’s hidden gemSponsored Content Set between the Apennines and the Ligurian coast, Gavi combines medieval charm, distinctive gastronomy and one of Italy’s finest wines.
-
Cuatro Rayas: Past-proofing the futureSponsored Content Responsible for the largest area under vine in Rueda, this forward-thinking wine cooperative has embraced its role as the custodian of an invaluable natural and cultural heritage.
-
Cantina Tollo: Business not as usualSponsored Content In the heart of Abruzzo, Cantina Tollo is proving that cooperatives are becoming a key source of quality wine. The benchmark producer shows how a long-term vision can balance tradition and innovation to create a truly sustainable business – and some very serious wines.
-
Two different faces of Tuscany: Castello di Radda and Cantina Fabio MottaSponsored Content For 50 years the Agricole Gussalli Beretta group has been dedicated to producing wines of the highest quality in Italy’s most prestigious wine-growing regions.
-
Tenuta Il Finale – Shining a spotlight on Piedmont’s land and grapesSponsored Content A friendship forged through the world of business led three wine lovers to the steep hills of Piedmont, where they are championing the region’s local varieties.
-
Bordeaux whites and crémants: Energy, freshness and renewalSponsored Content A deep dive into the new-wave dry white and sparkling wines from a region undergoing a vibrant renaissance creating crisp, lively expressions that blend Atlantic freshness, historical roots, and modern innovation for everyday enjoyment.
-
Explore Spain with Pata NegraSponsored Content Celebrate the exciting diversity of the Spanish wine scene with the pioneering umbrella brand that brings together a selection of top denominations under just one label. The Pata Negra range allows you to explore regions from Rioja to Rueda – and beyond.
