{"api":{"host":"https:\/\/pinot.decanter.com","authorization":"Bearer YTMwNTYzMTFhZTA1OWYxN2E2ZTFiOWJhMTc3ZDY1MTVlNTg3MDJiOTgyY2VlYThkMzAwMTc2NDlkYjk4ODg3MA","version":"2.0"},"piano":{"sandbox":"false","aid":"6qv8OniKQO","rid":"RJXC8OC","offerId":"OFPHMJWYB8UK","offerTemplateId":"OFPHMJWYB8UK","wcTemplateId":"OTOW5EUWVZ4B"}}

£3.99 NZ Sauvignon a ‘blip’

The sale of £3.99 Marlborough Sauvignon Blanc is a short-term ‘blip’, according to the European head of New Zealand Winegrowers.

Following the record 2008 and 2009 vintages, increased production created an oversupply problem, giving rise to the first-ever £3.99 New Zealand wines as producers tried to clear tank space.

But David Cox, European director for New Zealand Winegrowers told decanter.com: ‘We are going to see the odd £3.99 New Zealand wine but not very often. I don’t think the consumer will ever get to the stage where they think they can get New Zealand wines for under £4.’

Cox also predicts New Zealand’s oversupply problems should be over next year. ‘We will be back in supply balance by the 2010 vintage,’ he said.

‘There was a bit of off-loading because of the size of the 2008 vintage but we must be a demand-led industry. We have stopped planting and we have opened new markets.’

Vineyard plantings increased by a massive 39% in 2008, and in 2009 a further 10% more vines came on stream. Cox urged the industry to carefully manage yields and is hopeful the 2010 harvest will be smaller than 2009 crop of 285,000 tonnes.

WATCH our brilliant How to taste wine video with Steven Spurrier

Check out our recommendations section for the ten best picnic wines.

Follow us on Twitter

Written by Rebecca Gibb

Latest Wine News