Champagne’s governing body has launched its first e-learning programme, Champagne Campus, in an effort to inform and educate younger consumers in particular.
The initiative is designed to spearhead the new digital education package being developed by the Comité Champagne, and is available on PC, Mac, smartphone and tablet at champagnecampus.com.
The site asks users a series of questions about Champagne to gauge their level of knowledge and guide them towards one of three training pathways: for novices, enthusiasts or lovers.
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The programme then explores a number of areas, including the winegrowing area, the vines, the winemaking process, tasting and history, using diagrams, films, photographs, activities and computer graphics.
Available in French, English and Chinese, Champagne Campus is aimed at the general public, Champagne enthusiasts and trainers.
‘Research we conducted clearly shows that consumers, especially younger ones, want to know more about Champagne and its unique point of origin in the Champagne region,’ said Françoise Peretti, director of the Champagne Bureau UK. ‘It’s with them specifically in mind that we’ve designed e-learning tools that are plainly the way to reach them.’
Champagne Campus will be followed by further consumer and trade initiatives to be launched later this year.
Also available is a Champagne Campus mobile app consisting of 150 questions on Champagne, available in the app store and on Google Play.