Feudi di San Gregorio opens new centre

Feudi di San Gregorio, one of Southern Italy’s most progressive estates, has opened a ‘multi-sensorial’ cultural centre.

‘I wanted to do something different,’ managing director Enzo Ercolino said. ‘To create a multi-sensorial experience: the pleasure not only of the palate, but of sound, sight and touch.’

The €20m multistorey complex, near the town of Sorbo Serpico in the province of Avellino, was designed by Japanese architect Hikaru Mori and New York-based Italian designers Massimo and Lella Vignelli.

The complex – surrounded by a terraced herb and flower garden – houses a winery, offices, an exhibition space, a restaurant and an auditorium.

Written by Michele Shah