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GIV, Brown Forman deal on Bolla

Italy’s largest wine company Gruppo Italiano Vini and the American Brown Forman Corporation are about to cement a major deal regarding wine producer Bolla of Verona.

Brown Forman owns, produces and distributes wines and spirits including Jack Daniels Bourbon. It is the current owner of the highly-respected Bolla, best-known for its Amarone and Soave.

According to GIV managing director Emilio Pedron, GIV will strengthen its position as leader of the Italian wine sector by increasing its consolidated turnover to a total of €300m.

GIV’s facilities are situated in all the most important wine-growing and producing regions of Italy so it controls wines bottled in all of the country’s most prestigious DOC zones.

GIV will acquire Bolla’s Pedemonte cellar in Valpolicella and take over existing contracts with its grape and wine suppliers.

Brown Forman will continue to run worldwide commercial and marketing activities, while GIV will manage distribution of Bolla brand wine in Italy.

Written by Michele Shah

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