How to be successful in China – presenting the facts, exploding the myths, and profiling the new consumer

Decanter Magazine, Summergate Fine Wines and the International Wine Centre Thursday 24 May 2007 12.30 pm – 1.30 pm

As Decanter Magazine launches into mainland China – the first western wine publication to enter this exciting emerging market – find out from Ian Ford and Brendan O’Toole, founders of one of China’s leading importers Summergate Fine Wines, the opportunities and challenges in this dynamic growth market.

PLUS Decanter contributor, Simon Tam, director of the International Wine Centre in Hong Kong and Shanghai will also give his unique insight into the Chinese wine consumer’s habits and put to rest some of the great myths like the Chinese only drink red wine. An unmissable chance to hear first hand from the key players in the Chinese market.

The LIWSF Industry Briefings 2007

South Gallery Rooms 11 & 12

London International Wine and Spirits Fair

Excel, London

Thursday 24 May 2007

12.30 pm – 1.30 pm

If you would like to attend

For more information or to register to attend please contact Helen Kinmonth at helen_kinmonth@decanter.com or call +44 (0)20 3148 4513

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