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Krug launches luxury festival in English countryside for £400 a ticket

Krug has announced it will be hosting a lavish, night-time Champagne, food and music festival in Hampshire, with tickets starting at £395 per person.

Champagne house Krug announced that it will host a luxury festival called ‘Into the Wild’ this summer, where guests will be treated to barbecued meats cooked on 10-feet-high fires and paired with Krug Champagne. There will also be music acts, but no names were disclosed.

Tickets for the festival, to be held on 29 July from 4pm to midnight, will cost £395 per person or £750 for a pair, said Krug.

It said the event will take place in the ‘grand English wilderness’ of Hampshire.

More specifically, ‘Into the Wild’ will be set up in the grounds of The Grange, a 19th-century Greek-revival manor owned by the 7th Lord Ashburton. It’s a venue that already hosts an annual opera festival. 

The evening’s entertainment is said to come from South American chef Francis Mallmann, who will headline the festival with his open-fire cooking, using flames reaching up to 10ft high.

Dubbed by the Champagne house as a ‘culinary sybarite’, Mallmann is a celebrity chef who grew up in Patagonia, Argentina, where he first realised his love for ‘open-fire cooking’.

Olivier Krug, director of the eponymous Champagne house, said, ‘Francis Mallmann embodies the Krug spirit of a refined maverick’.

Mallmann will lead the guests across three sites of the estate, where his team will have cooked locally sourced meat and vegetables for up to seven hours on mammoth fires.

Each round of his barbecued meats will be paired with a wine from Krug’s Champagne portfolio in what is being termed as ‘rough luxury style’.

No live music acts have been revealed, but Krug has said new music platform Mahogany will be in charge of the musical pairings.

The event follows on from their ‘Krug Island’ project last year, when Krug Champagne partnered up with Mick Jones to throw an exclusive music festival on a private island off the coast of Essex. Young celebrities including Rafferty Law, Jaime Winstone and Tess Ward were in attendance.

The festival will take place 4pm-midnight on July 29. Tickets include food, drink and return travel to London at the end of the evening. You can register your interest at krugfestival.com.

Written by Laura Seal for Decanter.com

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