It might have lost the endorsement of Jay-Z, but Roederer has found new high-profile support in the form of Victoria and David Beckham.
The former England football captain and his wife – known as Posh and Becks – insisted they be provided with the Champagne during their stay at the Hempel, an ultra-exclusive hotel in Bayswater, west London.
According to reports, the Beckhams were ‘dismayed’ to find Dom Ruinart in the ice buckets, and former ‘Posh Spice’ Victoria demanded it be changed.
‘She was quite clear that she and David were not happy with anything else but Cristal,’ hotel staff said.
With US rapper Jay-Z boycotting the brand after accusing Roederer MD Frédéric Rouzaud of racism, the celebrity couple look set to become the prestige cuvée’s new non-official sponsors.
Newspaper reports claim the Hempel spent £20,000 on preparing for the couple’s stay, including extra security staff, £5,000 of linen sheets flown in from Italy and £1,000 of bath scents.
Jay-Z disses Cristal, endorses new brand
Written by Oliver Styles