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Ribera ‘opens minds’ with wine aimed at gay community

Ribera del Duero has created a wine with 'charisma' and 'unique sensibility' to honour the gay community.

Produced by Bodegas y Viñedos Robeal in Spain’s Roa de Duero, Mundo Gay, meaning Gay World, is the brainchild of a group of silent partner wineries from Ribera del Duero.

They have collaborated to ‘take a small step in making homosexuality normal and acceptable’, according to Mundo Gay spokesman Fernando Martín.

‘With gay marriage having been introduced in Spain and more liberty in the country, we wanted to take a step towards opening people’s minds in the small argricultural area of Ribera del Duero’, Martín said.

The wine’s website states that Mundo Gay is dedicated to ‘a group which deserves to be recognised for the daily challenges that confront them.’

‘Rather than being aimed specifically at gay people, the wine serves as a homage to the gay community, an honour,’ Martín said. ‘It would be absurd if we made a wine exclusively for gay people.’

‘It is a risk calling the wine ‘Mundo Gay’, as we may alienate non-gay drinkers, and we don’t want to lose money on the wine, but so far it has got a good reception,’ Martín added.

According to its creators, Mundo Gay aims to live up to its name through showing a ‘special charisma, unique sensibility and defined style’.

The tasting note reads: ‘Powerful nose, with spicy primary notes and secondary notes of chocolate and nuts. Elegant, suave and meaty on the palate.’

Mundo Gay will soon be available in France.

This is not the first wine targeted at the gay community. In 2004 New Zealand husband and wife winemakers Kim and Erica Crawford launched Pansy rosé in Sydney in time for the city’s annual gay Mardi Gras parade.

Mundo Gay Crianza is currently available online at www.tiendadevinos.es priced at €20, with a Reserva to follow at the end of this year. Both wines are tempranillo single varietals.

Written by Lucy Shaw

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