Jay Z Champagne
Credit: Ian Shaw / Alamy Stock Photo
(Image credit: Ian Shaw / Alamy Stock Photo)

Tasting Jay Z’s Champagne

Jay Z increased his ownership stake in Armand de Brignac Champagne, nicknamed ‘Ace of Spades’, in 2014 after buying out Sovereign Brands.

In February 2021, he sold a 50% stake to Moët Hennessy, the wine and spirits arm of LVMH. 

Hip-hop fans might have glimpsed the brand’s ostentatious, gold bottle making a cameo appearance in Jay Z’s 2006 video for ‘Show Me What You Got’.


Where to buy the Ace of Spades Champagne range:

UK – Harrods

UK – Amazon

US – Drizly

US – Wine.com


Ace of Spades has a reputation as a party Champagne and is believed to be the only one available in a 30-litre ‘Midas’ bottle.

Russian footballers from Euro 2016 found this out to their cost over the summer after being fined for attending a beach party where trays of the Champagne were being served to guests with sparklers, to the tune of the Russian national anthem.

But as with many celebrity wines, behind the high roller image, how good is the wine?

It is, after all, made by the Cattier family, which founded its Champagne house in 1763, before the French Revolution.

‘If you put aside the bling bling packaging and the high price tags, the content of the bottles is actually quite impressive,’ said Decanter’s former tasting director, Christelle Guibert, after sampling the range in 2016.

‘With the 100% Pinot Noir ‘Blanc de Noirs’ going for £695, Armand de Brignac is one of the most expensive Champagne on the market. Yes, it is very expensive but so is some of the other luxury Champagne, so we are not here to discuss value.’

Blanc de Noirs Assamblage A3

The Blanc de Noirs Assamblage Three (A3) was launched in the UK in September 2019.

Only 3,535 bottles of Armand de Brignac Blanc de Noirs A3 were made. It was disgorged on April 9 2019, and it is made from the 2009, 2010 and 2012 vintages.

‘The Blanc de Noirs A3 is an extraordinarily gourmet wine with richness, intensity and length but it is not too heavy, as some can be,’ said Chef de Cave Jean-Jacque Cattier.

A highly-limited number of bottles of Armand de Brignac Blanc de Noirs Assemblage Three will be launched in the UK exclusively at Harrods.


Ace of Spades Champagne range: Latest tasted by Decanter experts

Updated in September 2019 with the release and tasting of Blanc de Noirs Assamlage A3. Updated February 2021 with details of selling to Moët Hennessy. 

More about Armand de Brignac Champagne:

Copy below by Christelle Guibert. Edited by Chris Mercer.

It is believed Cattier still owns part of the Armand de Brignac brand alongside Jay-Z, but specific details have not been disclosed.

Cattier, which has a long history of producing Champagne for others under licence, makes around 100,000 bottles of Armand de Brignac each year, representing only a small proportion of the family’s total annual sales of 1 million bottles.

The family owns 33 hectares of vineyards and the split between grapes bought or owned is approximately 50%.

Emilien Boutillat, the winemaker, is one of the 14 people working on the Armand de Brignac brand.

He told Decanter.com that only the first portion of the press is used to ensure pristine juice, fresh flavours and the highest acidity possible.

The wines spend at least three years on lees and three to six months in bottle after disgorgement. Each one of the 100,000 bottles is dressed with a metal coating made of aluminium and finished by hand; polished and fitted with four pewter labels.

The range is available from 75cl bottle to 30-litre Midas, and is believed to be the only Champagne to be available in a 30-litre bottle.

Armand de Brignac, Ace of Spades Blanc de Noirs A3, Champagne, France

My wines

96

The third and latest Assemblage (hence A3) of this superb Blanc de Noirs, as with all the Brignac range, an amalgam of three vintages, in this instance 2009, 2010 and 2012. The wine has had six years on its lees and was disgorged in April this year, its dosage modest at 8 g/l, its provenance including famous Grand Cru villages, Bouzy and Verzenay. This gem boasts a rich burnished gold colour then an immediately seductive nose of tobacco, fig, crème brûlée and cassis; classic Blanc de Noirs red fruit is bolstered by incredible layers of complexity; now we are in an Andalusian orange grove, now on the chalky terraces of the Marne….and so much more. Generous and yet vinous, pure yet incredibly opulent, this is a definitive statement wine and carries the reputation of the house with enormous aplomb.

ChampagneFrance

Armand de Brignac

Armand de Brignac, Ace of Spades Blanc de Noirs A2, Champagne, France

My wines

96

<p>This cuv&eacute;e was launched last year and this is the second assemblage, hence the name. This 100% Pinot Noir is from the 2008, 2009 and 2010 vintages. The wine was disgorged on June 20 2016 and is the only cuv&eacute;e to have the disgorgement date on the back label. It&#39;s a serious foody Champagne, and while it is still very tight, it has so many layers, with aromas of ripe peach, almond and some herbal hints. Very complex, yet elegant and harmonious, it has palate-tingling acidity with a very focussed finish and amazing depth. This is far too young to drink now, but has the potential to age for a decade and will stand up to many serious dishes.</p>

ChampagneFrance

Armand de Brignac

Armand de Brignac, Ace of Spades Gold Brut, Champagne, France

My wines

90

By far the most voluminous of an admittedly modest range, quantity wise, this golden flagship is a blend of 2012, 2013 and 2014, relatively recently disgorged and dosed at 9 g/l, the liqueur de tirage the only component which has been oak aged. Chardonnay and Pinot Noir share the honours, the balance of 20% made up by Pinot Meunier. Beyond the green gold hue and persistent mousse there is an impressive vanillin richness, hints of acacia and buttered toast; ripe semi-tropical fruit is grounded by soft chalk, powdery yet discrete. The finish needs a little more time to settle; there is energy, which will soften, and power which will underwrite an impressive development over the next couple of years.

ChampagneFrance

Armand de Brignac

Armand de Brignac, Ace of Spades Rosé, Champagne, France

My wines

92

A confident copper blush and an immediately seductive nose of soft spice, red currants and sweet almond. The blend here is dominated by the Pinots, with 50% Noir and 40% Meunier leaving only a whisper of elegant Chardonnay. The three contributory vintages in question are 2013, 2014 and 2015, youthful therefore, yet the wine does not lack for depth and complexity. A beguiling almost savoury depth is immediately evident, courtesy in no small measure to the quality of the red wine, 15% added as Pinot Noir from exceptionally old vines in the village of Ludes. Old vines and a young wine; wisdom, depth and youthful energy in this instance make up a winning combination

ChampagneFrance

Armand de Brignac

Armand de Brignac, Ace of Spades Demi-Sec, Champagne, France

My wines

93

This cuvée was launched last year. It's a blend of 40% Pinot Noir, 40% Chardonnay and 20% Pinot Meunier from the 2006, 2007 and 2008 vintages. The wine has spent almost six years ageing in the cellar before being released. Despite having 33g/l of sugar, it's very well integrated and doesn’t taste that sweet. Lovely candied fruit and red fruit compote aromas are joined by notes of blueberries and raspberry. The palate is juicy, with a creamy texture and some white floral hints on the finish. Light, fresh and with great depth, this cuvée was designed to match exotic food. My tip is to try it with dark chocolate pudding or even Foie Gras.

ChampagneFrance

Armand de Brignac

Armand de Brignac, Ace of Spades Blanc de Blancs, Champagne, France

My wines

91

This is the third addition to the range, launched around 2011. Again, it's a blend of 2009, 2010 and 2012, with 50% of the Chardonnay sourced from Cattier’s own vineyards in Montagne de Reims, and the other 50% from the Côte des Blanc - mostly from the village of Cramant. This is definitely more complex, rounder and richer than your average Blanc de Blancs. Grapefruit and white flower aromas come to mind. While opulent, it is focussed, with tremendous depth wrapped up by a backbone of acidity. A hardly noticeable dosage of 8g/l.

ChampagneFrance

Armand de Brignac

Chris Mercer

Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.

He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.

Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.

Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.