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Hay Equipo!

Wines of Argentina invites you to discover more about the wines that will measure their strengths against the heavyweights of world journalism and find out all the latest news in the land of Malbec.

Welcome to the Wines of Argentina microsite at Decanter.com!

From now on we’ll be using this platform www.decanter.com/winesofargentina for keeping you informed about all the exciting, upcoming news as well as providing a useful round up of what’s been and gone.

But first a little bit about us for anyone who doesn’t yet know…Since 1993, Wines of Argentina has been the organization that manages the Argentine wine brand and image worldwide. During that time we’ve seen the exports of Argentine wine grow exponentially, placing us today amongst the foremost wine exporting nations in the world. You can keep up to date with both WofA and Argentine wine in general, here: www.winesofargentina.org

As 2014 started we found sales of Argentine wine at their highest ever levels in the UK. We’ve got more brands in the market, more key listings and greater consumer awareness. The trend is positive and we’ll be working hard to ensure this continues. Wine, like any other food or beverage, is about individual taste, habits, desires, and memories. Rather than insist on you learning its lingo, we want to learn yours, and the Internet makes this two-way communication easier than ever before.

This year, wine has broken out of its more traditional confines and shed its stuffy stereotypes. It’s become fun and you’re seeing it crop up absolutely everywhere.And with this it is becoming far more appealing to the younger consumer. These “millennials”, as the marketers would say, are a key part of Argentina’s future. We are strong in this area, but there’s a lot of work still to do.

Also, this month Argentine Wine is going to be put to the test by the International Press at the 8th edition of the Argentina Wine Awards. The emphasis will be placed on working with experienced, world-renowned wine figures from various markets, in order to strengthen Argentina’s positioning in such markets as well as to promote the quality of Argentine wines and the variety of the country’s styles and terroirs through these knowledgeable experts, with Steven Spurrier as team leader.

It’s going to be an exciting year ahead. We hope you like what we’re up to while enjoying our site www.decanter.com/winesofargentina!

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Written by Wines of Argentina

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