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DAWA judge profile: Simon Hong

Simon Hong, national key account manager for ASC Fine Wines, is a judge in the Decanter Asia Wine Awards (DAWA).


Simon Hong fell in love with wine when living and working in Australia for 7 years, where his passion for fine food and drink lead him to the hospitality industry.

After completing a sommelier course and the WSET Level 3, Simon returned to Shanghai in 2009 and before taking on his current role of national key account manager for ASC Fine Wines, he worked in wine sales and as a wine educator.

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