Winemaker profile: Sam Kaplan
From helping his father with his small vineyard in Oklahoma to being consultant and co-owner of multiple wineries across California, Sam Kaplan’s ‘valiant life’ in Napa wine’s top tier has grown to the point that now he’s ready to start giving back.
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.
You are now subscribed
Your newsletter sign-up was successful
Vida Valiente is much more than just another winery for Napa winemaker Sam Kaplan. Over the past 20 years, Kaplan has become the shepherd of a growing number of blue-chip Napa wineries, including Arkenstone, Memento Mori and Vangone.
His newest project is a joint philanthropic venture with his wife Nancy, along with Memento Mori co-owner Hayes Drumwright and his wife Susana Cueva Drumwright.
Scroll down to see Jonathan Cristaldi’s recommendations of 16 Sam Kaplan wines to try
Both the Kaplans and Drumwrights are aware that part of their individual successes can be attributed to generous mentors – people who gave them an inch, as well as the resources, to turn it into a mile. Which is why the spotlight at Vida Valiente (Spanish for ‘valiant/brave life’) is on charitable giving.
Launched in conjunction with California’s Stanford University, the Vida Valiente Foundation provides money and mentoring to new university scholars who don’t have the privileges of an affluent family or support circle.
‘We aim to help low-income, first-generation American college students lucky enough to be admitted to top US schools, but who typically don’t have a sense of community when they arrive on campus,’ explains Susana. ‘Especially in the Latino culture where you’re surrounded by a lot of family at home, but don’t have that support network at school or mentors who can offer guidance on what’s possible.’
Vida Valiente came to be largely thanks to the triumph of Memento Mori, whose 2014 vintage was top lot at the 2016 Premiere Napa Valley wine auction. But that success – and the success of other blue-chip wineries he’s worked with – is down to the talents of Sam Kaplan.
Early inspiration
Born in Boston, Massachusetts, Kaplan spent most of his childhood on a small farm at the edge of a reservation in Oklahoma, where his physician father had planted a vineyard. Every year, they made wine together in the family’s garage.
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.
His father had hoped he’d also become a doctor, but while attending Lewis & Clark College in Portland, Oregon, Kaplan met the late Gary Andrus, who owned Archery Summit in the Willamette Valley and Pine Ridge Vineyards in Napa. The winery smells triggered nostalgia for Kaplan’s garagiste youth, and he asked if there was a job available. Andrus, noting Kaplan’s Spanish-speaking abilities and experience driving tractors, offered him an internship at Pine Ridge.
After that 1998 harvest, Kaplan was hooked. He joined ZD Wines in Rutherford as a cellarhand, eventually working his way up to assistant winemaker, and meeting his wife Nancy along the way. Then, in 2006, two ardent ZD fans, Ron and Susan Krausz, approached Kaplan about making their own wine and building them a winery.
Arkenstone on Howell Mountain came to fruition with lightning speed. From the 5.3ha of estate vines, Kaplan produced the first vintage in 2006 while spearheading production design on the winery, including a 2,000m2 underground cellar – the idea being for Kaplan to make wine for friends who also had boutique brands.
Branching out
With the Krauszs’ blessing, Kaplan began his own consulting work, and in 2010 he signed on his first clients: Hayes Drumwright, Adam Craun and Adriel Lares. Together they launched Memento Mori, Latin for ‘remember that you have to die’, named for Drumwright beating cancer in his 20s.
The following year Kaplan partnered with viticulturist David Abreu on a Pritchard Hill project called Nine Suns – a ripe, full-throttle red that garnered praise from American critics, and scores ranging from 90 to, eventually, 100 points.
‘I like acid, so I tend to pick a lot earlier than most winemakers,’ explains Kaplan. ‘I like my wines to have power and intensity, but I think that can be achieved at a much lower sugar, and then the wines have much greater ageability.’
The three Memento Mori co-founders anticipated that Kaplan’s winemaking style would make a good fit for the coveted grape contracts they’d acquired, namely Andy Beckstoffer’s Dr Crane and Las Piedras sites, as well as Vine Hill Ranch vineyard in Oakville.
But the first time Kaplan presented his proposed samples for Memento Mori’s flagship wine, he didn’t present single-vineyard reds from the prestigious sites. Instead, he explained: ‘I had about 13 barrels [of 2010 vintage] that I blended to make three blends. It was like blending Burgundian grands crus and labelling the finished wine a Bourgogne.’
Surprisingly, this didn’t faze the Memento Mori trio – the blends were a hit. But the winning combination used just five of the 13 barrels. The rest would go to the bulk market – a massive loss for most start-up wineries, but the owners reasoned that the potentially arduous work of honing a perfect flagship wine had been done – and they had a winemaker willing to push boundaries. For Kaplan, it was validation.
The first release of Memento Mori was that 2010 bottling. Today, the portfolio also includes vineyard-designated wines from Dr Crane, Las Piedras and Vine Hill Ranch, while the flagship blend combines all three along with some fruit from Weitz Vineyard and Oakville Ranch.
New projects
In 2014, Kaplan was approached by longtime friends Ron and Karen Davidowski, owners of Meritage Wine Market & Tasting Room in San Diego, who were ready to make wine from a property they’d bought in the 1990s. It was a no-brainer for Kaplan. The 44ha Vangone estate includes 8.9ha of vines planted on the eastern edge of Oakville on a rocky, well-drained plateau looking down on the back of Screaming Eagle. Kaplan makes one Cabernet Sauvignon: the first vintage was 2014 and the current release is 2018.
While Kaplan began working on Vangone, he was aching to start a label with his wife Nancy. He approached respected Sonoma grape-grower and vineyard manager Ulises Valdez Sr (who tragically died in 2018, aged 49). Valdez was selling to Mark Aubert and Paul Hobbs but had no fruit for him. Kaplan persisted, and the two struck up a friendship. Eventually, in 2015, two ‘incredible blocks of Pinot and Chardonnay became available from the UV [Ulises Valdez] Vineyard’.
This marked the beginning of Maxem Wine, named after the Kaplans’ children Max and Emma – and a new adventure for Nancy. Originally a trained chef, she worked at Kevin Zraly’s Windows on the World restaurant in New York City, Terra in St Helena, and was head chef at La Toque in Rutherford when it earned a Michelin star. She gave up cooking after daughter Emma was born and today manages Maxem, which offers a line of laser-focused, mineral- driven Pinots and Chardonnays.
In 2021, the Kaplans bought a 2.2ha vineyard of Pinot Noir and Chardonnay on Stoetz Lane, down the road from the Ulises Valdez Lucky Well and Silver Eagle vineyards on the Sonoma Coast. The Valdez family will farm it for them.
Award winners
In 2016, a year after Maxem launched, Kaplan was thrust into the spotlight when two of his Cabernet auction lots from the 2014 harvest earned top honours at the Napa Valley Vintners’ Premiere Napa Valley barrel tasting and wine auction, having sold for $130,000 per lot. One was Nine Suns (which Kaplan stopped making in 2016) and the other was Memento Mori.
Well before those 2016 celebrations, already riding a wave of early successful Memento Mori releases, Hayes Drumwright had proposed an idea to Kaplan. He wanted to seek out ‘virgin dirt’ to craft a wine that ‘would be the first expression of that land’. Kaplan agreed, with the caveat that the site included rocky, Cortina soils on an alluvial fan. A tall order.
After an extensive search, and coincidentally on the heels of his Premiere Napa Valley success, Kaplan phoned Hayes to say he’d ‘hit pay dirt’. He’d found an old walnut orchard rich in Cortina soils on an alluvial fan of sand and cobblestones, all flecked with chunks of obsidian. The 6.8ha property in St Helena, which Kaplan said he’d ‘passed a hundred times’, is a stone’s throw from the Hundred Acre Winery and the Criscione Vineyard – a source for Araujo, Arrow & Branch, Drinkward Peschon, Harlan and Ovid among others. Kaplan couldn’t believe grapes had never been planted there.
They immediately scooped it up and Vida Valiente was born. In 2019, the first vintage, Kaplan produced just 100 cases of The Movement Cabernet Sauvignon sourced from sites in Oakville and St Helena. Sadly, no 2020 vintage was made because the Glass Fire tore through the property, burning two houses but leaving the vineyard intact, save for one tiny block. With the help of viticulturist Jim Barbour, new plantings are in the ground and the wines are being produced at Arkenstone, though there are plans to build a small winery and underground cellars.
Paying it forward
For every $250 bottle of Vida Valiente’s The Movement Cabernet Sauvignon sold, $100 (or $250 from every $650 magnum) goes directly to the Foundation.
In future, plans are to produce 2,000 cases annually and with that ‘we should be able to help 20 to 30 kids a year’, says Susana Cueva Drumwright. For her, the pilot programme at Stanford University in California is deeply personal. ‘I didn’t go to Stanford, but I was one of those first-generation American kids. My mother is from Guatemala and my father is Mexican, and what my parents taught me is “vida valiente” – you need to be valiant, not just for yourself, but for people around you.’
Cristaldi’s pick: 16 Sam Kaplan wines to try
Related articles
- Bryant Family Vineyard: tasting these elusive Napa Cabernets
- Tasting Cain: a vertical from this Napa mountain Cabernet estate
- Producer profile: Stag’s Leap Wine Cellars
Arkenstone, Estate Sauvignon Blanc, Napa Valley, Howell Mountain, California, USA, 2019

Ron and Susan Krausz purchased land on Howell Mountain in 1988 and first planted vines in 1997. Today, winemaker and vineyard manager Sam Kaplan oversees...
2019
CaliforniaUSA
ArkenstoneNapa Valley
Maxem, Lucky Well Vineyard Chardonnay, Sonoma County, Russian River Valley, California, USA, 2019

Lucky Well Vineyard is a high-elevation site in the Russian River Valley planted by the late Ulises Valdez Sr and now farmed by his family....
2019
CaliforniaUSA
MaxemSonoma County
Maxem, UV Vineyard Chardonnay, Sonoma Coast, California, USA, 2019

Maxem is the personal project of Sam Kaplan who makes wines for Arkenstone and Memento Mori. Just 250 cases were produced of this Chardonnay from...
2019
CaliforniaUSA
MaxemSonoma Coast
Arkenstone, NVD Cabernet Sauvignon, Napa Valley, California, USA, 2018

One of winemaker Sam Kaplan’s finest showings from a lineup of 15 wines across his consulting clients, which include Vida Valiente, Memento Mori, Vangone and...
2018
CaliforniaUSA
ArkenstoneNapa Valley
Arkenstone, Estate Obsidian, Napa Valley, Howell Mountain, California, USA, 2013

A lovely Bordeaux blend from this Howell Mountain property, owned by Ron and Susan Krausz. Obsidian used to be the estate blend but now it...
2013
CaliforniaUSA
ArkenstoneNapa Valley
Arkenstone, Estate Cabernet Sauvignon, Napa Valley, Howell Mountain, California, USA, 2018

This Howell Mountain estate Cabernet comes from around 500 metre vineyards in the heart of Napa Valley. Aromas of smoke, graphite, and mocha give way...
2018
CaliforniaUSA
ArkenstoneNapa Valley
Maxem, Silver Eagle Vineyard Pinot Noir, Sonoma Coast, California, USA, 2019

The Silver Eagle Vineyard is farmed by the family of the late Ulises Valdez Sr who was a longtime friend of winemaker Sam Kaplan. Just...
2019
CaliforniaUSA
MaxemSonoma Coast
Maxem, UV Vineyard Pinot Noir, Sonoma Coast, California, USA, 2019

In 2015 Sam Kaplan (winemaker at Arkenstone and Memento Mori) finally got his hands on fruit from the UV Vineyard, planted and managed by the...
2019
CaliforniaUSA
MaxemSonoma Coast
Vangone Estate, Estate Cabernet Sauvignon, Napa Valley, California, USA, 2018

Vangone's estate vineyard is on a plateau east of the Silverado Trail, above the Rector Reservoir between Oakville and Yountville. Mark Davidowski has owned the...
2018
CaliforniaUSA
Vangone EstateNapa Valley
Arkenstone, Amoenus Vineyard Cabernet Sauvignon, Napa Valley, California, USA, 2018

The Amoenus Vineyard is in the western hills of Calistoga, near the base of Mount St Helena, and this 100% Cabernet Sauvignon is aged 22...
2018
CaliforniaUSA
ArkenstoneNapa Valley
Memento Mori, Beckstoffer Las Piedras Vineyard, Napa Valley, California, USA, 2019

A 100% Cabernet from the 8.9ha Beckstoffer Las Piedras vineyard, aged 22 months in 100% new French oak. Cherry liqueur, spiced plum, caramel, toffee and...
2019
CaliforniaUSA
Memento MoriNapa Valley
Memento Mori, Cabernet Sauvignon, Napa Valley, California, USA, 2019

Memento Mori is a cult Napa Cab made by Sam Kaplan (also the winemaker at Arkenstone, among others), sourced from some of the top vineyards...
2019
CaliforniaUSA
Memento MoriNapa Valley
Vida Valiente, The Movement Cabernet Sauvignon, Napa Valley, California, USA, 2019

The second release of Vida Valiente, a partnership between Memento Mori co-owner Hayes Drumwright and his wife Susana, with winemaker Sam Kaplan and his wife...
2019
CaliforniaUSA
Vida ValienteNapa Valley
Memento Mori, Beckstoffer Dr Crane Vineyard, Napa Valley, California, USA, 2019

Memento Mori co-owners Hayes Drumwright, Adum Craun and Adriel Lares have supplied winemaker Sam Kaplan with coveted fruit sources in Napa, including this Beckstoffer Heritage...
2019
CaliforniaUSA
Memento MoriNapa Valley
Memento Mori, Vine Hill Ranch Vineyard, Napa Valley, California, USA, 2019

Vine Hill Ranch is a top Oakville site whose vineyard partners include Harlan Estate, TOR, Colgin and Etude. Heady aromas run the gamut of Caribbean...
2019
CaliforniaUSA
Memento MoriNapa Valley
Memento Mori, Cabernet Sauvignon, Napa Valley, California, USA, 2013

Memento Mori is co-owned by Hayes Drumwright, Adum Craun and Adriel Lares, and grapes for this flagship 100% Cabernet Sauvignon (made by Sam Kaplan) are...
2013
CaliforniaUSA
Memento MoriNapa Valley