Nine 'Exceptional' Asda wines to buy now

Asda has just completed an overhaul of its own-label premium range, now known as ‘Exceptional’.

The company claims the 3.5-year project has been its biggest of the last 10 years, and results in a range of premium wines which has almost doubled in size.

The wine range now delivers wines from many key winemaking areas of the world, and also delves into popular sub-regions such as Argentina's Uco Valley and New Zealand's Awatere Valley.

It's hard to argue with the value for money on offer here, and the Exceptional range guarantees a bit more finesse and regional character; great if you're a wine fan.

At the 2026 Decanter World Wine Awards, Asda's Exceptional range alone scooped up 17 medals, with the supermarket bagging 27 in total, including 10 Gold Medals.

Below are some highlights from the range; not all Exceptional in name, but absolutely worth checking out!

And stay tuned, as Asda plans to add more wines to its range in the autumn, including an Argentinian Cabernet Franc and a Grand Cru Champagne.

Nine 'Exceptional' Asda wines

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